More marketers are choosing to send direct mail campaigns to their databases, but why?
With the GDPR now in place, mailshots are becoming increasingly popular for marketers to engage with their audience.
Proving that direct mail is making a comeback with many businesses recognising the benefits of sending targeted direct mail campaigns.
In this article, we look at why marketers are choosing to send direct mail campaigns...
Why Are Marketers Choosing To Send Direct Mail?
For years marketers have seen direct mail as an outdated channel for reaching out to consumers, but it is still one of the best options to send promotions and offers directly into the hands of consumers.
The new general data protection regulation has had a direct impact on marketers sending email marketing campaigns. A couple of days before the regulation came into place; your inbox was probably bombarded with thousands of emails from businesses who were preparing themselves to comply with the regulation.
This will have caused marketing departments across Europe stress, wondering how many subscribers will actually take the time to opt back into receiving emails from the business.
This is one of the reasons why marketers are now choosing to send direct mail.
Postal direct marketing does not require the same opt-in as email marketing. This is a great opportunity for companies to use direct mail to help generate sales.
You may think a direct mail campaign is going to cost your business a lot of money, but we can help you save money on postage which will help reduce the costs of the overall campaign.
Here at The Direct Mail Company, we send millions of mail out each year, which is why we get discounted postage rates.
We can then pass these postage savings onto you with our great bulk postage rates.
We use DSA providers and Royal Mail to deliver our clients mail, ensuring they receive the best value for money without compromising on quality.
How Can Direct Mail Help Boost Your Sales?
It takes a lot of work and money to attract new customers, but it is well worth it.
Once you’ve attracted a customer, you want to do everything you can to retain their interest. The more products and services you sell your customer, the higher their lifetime value will be. A
great way to communicate with your customers is through frequent mailshot campaigns.
Direct mail can help boost your sales by putting customers on a customer retention path.
Your business can tell customers what to buy and when by making special offers at specific times after they’ve purchased from you.
For example, you can send out a thank you postcard to the customer and offer advice on how to make use out of their new product. A week or 2 later you can send out another targeted campaign offering them a discount by cross-selling a product. Then after that, you could mail out a brochure or booklet about your products or services.
By doing this, you are keeping your business fresh in the customer’s mind so, they are more likely to purchase from you again.
Choose To Send Your Direct Mail With The Direct Mail Company
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.
We consider ourselves to be your one-stop-shop for all your printing and mail needs.
Whether you’re a small or large business based in the UK or overseas, we can provide you with a wide range of mail fulfilment services. We have heavily invested in the latest printers and enclosing machines, whilst keeping in line with GDPR for secure mailings.
Outsourcing your work to The Direct Mail Company means you will benefit from gaining access to experts within the industry.
We will provide you with an end to end service for all your print and mail requirements.
It is also much more cost-effective for a mailing house to complete fulfilment of your campaigns.
For more on choosing a mail fulfilment company, please call us today on 0808 156 0115 or email sales@newdmc.flywheelsites.com to see how we can help your business.
