What is bulk mail?

It can be not very clear to know exactly what is meant by the term bulk mail. In this article, we clear up the confusion and explain everything you need to know about the term.

One of the very many services we offer here at The Direct Mail Company is bulk postage rates.

It is much more cost-effective to send your mail in larger quantities than using stamps or franking your mail.

We explain more about this below…

What Is Bulk Mail?

Bulk mail is simply large volumes of mail being sent to different addresses, mainly for marketing purposes.

Mailing items may consist of letters, postcards, newsletters and other similar products.

It is generally used for marketing purposes where a business or organisation sends out information about new promotional offers, product launch, sales or deals etc. Sending mail in bulk allows you to take advantage of a cheaper postage rate.

What are Bulk Mail Postage Rates?

When sending large volumes of mail the single biggest area you can save money on is postage.

If you want to send large quantities of mail (volumes over 500) then you will benefit from bulk mail postage rates.

Bulk mail postage rates are cheap postage rates.

Here at The Direct Mail Company, our UK bulk postage rates are available for standard letters, large letters, packets and parcels.

We also offer the cheapest international postage rates covering 90% of the world.

Please read 22 benefits of our bulk postage rates for more information.

Bulk Mail Postage Rates from The Direct Mail Company

Here at The Direct Mail Company, our bulk postage rates are guaranteed to be cheaper than stamps, franking and mail mark franking.

Due to the high volume of mail, we send each year, we offer much lower postage costs than standard and franked bulk mail.

Just because we offer much lower postage rates for mass mailings doesn’t mean we compromise on quality.

We ensure your mail is delivered on time, every time using Whistl, Citipost, UKMail and Royal Mail to deliver the final mile, always.

95% of our customers who contact us about our bulk mail postage rates find that it is more effective for us to complete the whole mail fulfilment process, rather than franking their mail themselves.

Does your business stamp or frank more than 500 pieces of mail a week?

Please contact us on 0808 2533 841 or email sales@newdmc.flywheelsites.com to see how we can save you money on postage for your mass mail.

What should you look for when choosing a mail fulfilment company?

If you are currently completing your direct mail fulfilment process in-house, you’ll know that it can be both time consuming and costly.

In this article, we highlight what you should look for when choosing a mail fulfilment company.

Choosing A Mail Fulfilment Company

Are you searching for a direct mail company to help you plan, create and mail your campaigns?

Outsourcing your workload to a professional mailing house will bring your business many benefits.

We’ve created this article to help your selection process a little bit easier.

Of course, we’d be honoured if you chose to work with us – The Direct Mail Company.

However, we also wanted to share the qualities and the reasons why you should choose a mail fulfilment company.

Why Choose A Mail Fulfilment Company

Here are 10 reasons why you should choose a mail fulfilment company:

• Experience and Expertise Within the Industry
• Improved Accuracy
• More Cost-Effective
• Improved Productivity
• Access to Latest Equipment
• Less Stress
• Save Time
• Bulk Postage Rates
• Benefits of an Integrated approach
• High-Quality Fulfilment

Experience and Expertise Within the Industry 

Outsourcing your work to a professional mailing house means you will benefit from gaining access to experts within the industry.

A mailing house will provide an end to end service for all your print and mailing needs.

Based on our experience and expertise, we will help you find the best and most cost-effective way to send your direct mail campaign, which will maximise your ROI.

Improved Accuracy 

Outsourcing your campaign means you can rely on mailing experts to take complete care of your mailshot so, you can relax having peace of mind knowing the mailing process is going smoothly.

More Cost-Effective

Another reason to outsource to a mailing house is to save money.

It is much more cost-effective for a mailing house to complete fulfilment of your campaign as you are saving money whilst retaining every other aspect of quality, dependability and reliability that you would expect.

Bulk Postage Rates

A professional mailing house will also offer great bulk postage rates for you to take advantage of.

Here at The Direct Mail Company, we specialise in bulk postage discounts ensuring you achieve the lowest postage costs for your UK and International mailing.

Just because we offer low bulk postage rates doesn’t mean we comprise on quality.

We use leading delivery companies Whistl, UKMail, Citipost and Royal Mail to deliver your direct mail campaigns on time at best possible price.

Less Stress

Outsourcing to a professional mailing house to handle your direct mail campaign means there’s one less thing for you to worry and stress about.

Choose The Direct Mail Company as your Mail Fulfilment Company

Choose The Direct Mail Company as your mail fulfilment company.

We are a professional mailing house based in Wakefield, West Yorkshire specialising in the UK and International direct mail fulfilment.

Outsourcing to The Direct Mail Company to complete fulfilment of your mail will save your business time, effort and usually a significant amount of money.

Contact us today on 0808 2533 916 or email sales@newdmc.flywheelsites.com to see how we can help your business

How to save money on direct mail campaign costs?

In this article, we look at ways to save money on a direct mail campaign.

One of the main reasons why organisations don’t send as many direct mail marketing campaigns as they used to is the cost to get the campaign going. However, there are several ways an organisation can save money when undertaking a direct mail campaign.

Please take a look at our advice for saving money on direct mail campaigns...

How to Save Money on Direct Mail Campaigns?

Here are our tips on how to save money on your next direct mail campaign...

Reuse Your Templates – Reusing templates from previous direct mail campaigns will save you money as there’s no need to pay for a graphic designer to create new artwork for your mailshots.

Cleanse Your Data – You can save money on your direct mail campaign costs by thoroughly cleaning your data. Checking your data for deceased, duplicate and gone away records and removing them will improve the ROI for your direct mail campaign.

Segment and Prioritise Your Data – Sending a direct mail campaign to a group of the “right” people is more effective. By not wasting money on people who don’t want to receive your mailing, you can send a smaller amount of mailshots and get better results. Segmenting your list to target an audience and personalise the message, so it is relevant to the audience. You can segment your data by gender, location and personalise the mailing with the recipient’s name.

Buy Print in Bulk – Buying print in bulk can save you up to 30% on print costs. Here at The Direct Mail Company, we offer affordable printing services for all your mailing needs. We can print anything you need for your direct mail campaign from letterheads, invoices, envelopes to postcards, flyers, brochures and so much more.

Take Advantage of Bulk Postage Rates – There are several ways you can save money on bulk postage rates for your direct mail campaign. The first is by sorting the mail. Pre-sorting the mail saves the carriers time to fulfil the order; therefore, you can benefit from the discount on your postage. You can also add a mail mark to the mailing this service uses barcode technology to save money on postage. If your direct mail campaign is for advertising purpose, then you can receive a lower postage rate than if you were sending business mail.

Take into Account the Size and Shape of the MailShot – The size and shape of your mailshot really do matter! If you’re planning on sending a mailshot that is an unusual size or shape, or if it exceeds the weight of a standard letter, then you will usually pay more to mail the campaign to your recipients.

6 Tips to Save Money on Direct Mail Campaign Costs

Here are The Direct Mail Company’s top 6 tips to save money on direct mail campaign costs:

1. Reuse Your Templates
2. Cleanse Your Data
3. Segment and Prioritise Your Data
4. Buy Print in Bulk
5. Take Advantage of Bulk Postage Rates
6. Take into Account The Size and Shape of the Mailshot

Save Money on Your Direct Mail Marketing Campaigns with The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We provide a range of mail fulfilment services at an affordable price. Our main aim is to provide our clients with a fast turnaround, low cost and efficient direct mail fulfilment service.

We continually invest in the latest technology and evolve our in-house mailing services allowing us to provide full campaign management.

By using The Direct Mail Company as your professional mailing house, you can save money on your next direct mail campaign by taking advantage of our bulk postage rates.

We use leading delivery companies including Whistl, UKMail, Citipost and Royal Mail, to deliver your direct mail campaigns on time.

Call us today on 0808 2535 450 or contact us online with your enquiry.

Direct mail is an essential marketing technique for charities looking to improve brand awareness and increase donations successfully.

Charity direct mail fulfilment service allows you to deliver your message and brand straight into the hands of prospects and customers.

Sending out a charity direct mail campaign will speak to your audience directly and generate an emotional response.

Including visual content in your mailshot will highlight the importance of your charities goals and raise donations for great causes.

In this article, we look at our charity direct mail fulfilment service...

Charity Direct Mail Fulfilment Service

Here at The Direct Mail Company, we understand that charities can struggle with financial pressure and limited resources for marketing which is why we offer charity direct mail fulfilment service at an affordable price.

We will work with you to help you choose the most cost-effective and dynamic direct mail solutions for your requirements.

By personalising your direct mail campaign, the recipient feels more valued compared to a basic, blank door drop with no personalisation. Let us personalise your campaign for increased ROI and response rates.

Direct mail can be used to build lasting relationships with charity donors. Developing regular communications with potential donors by keeping them updated and informed of relevant causes and how their donations have been invested.

Charity Direct Mail Fulfilment Service -The Direct Mail Company

The Direct Mail Company is a UK based mailing house specialising in both transactional and advertising direct mail fulfilment.

At our Wakefield-based mailing house, we can provide full campaign management whether you require 500 or 500,000 mail pieces fulfilling.

Along with providing great print and mail solutions at an affordable price, we also offer bulk postage rates for mass mailings 200+ items. We are undoubtedly cheaper than Royal Mail and many other providers due to the high volumes of mail that we send each year.

To enquire about our Charity Direct Mail Fulfilment Service, please call us on 0808 2533 852 or email sales@newdmc.flywheelsites.com with your request.

When investing in a direct mail campaign, the one thing you want to happen is to get noticed. If your direct mail campaign performs well, it can be one of the most effective and profitable ways to market your business, product or service.

We all know there are 7 days in a week, but which day/days are the best to send your direct mail campaign.

When you start planning your direct mail campaigns, it’s important to think about your audience. Consider what your audience will be doing, and if your offer is something they would like to take action on.

Cleansing and segmenting your data properly means you may be able to provide your audience with a solution at just the right time.

Once you’ve planned your campaign, you need to consider when you want the direct mail to arrive on recipients’ doormats and agree on the lead-time with the service provider.

In this article, we take a look at what day of the week is best to send out your direct mail campaign to increase response rates...

What Is Day Of The Week Best To Send Out A Direct Mail Campaign?

The best days to send your direct mail campaign is Tuesday, Wednesday and Thursday.

Delivering your campaign between Tuesday and Thursday is considered to be the most favourable time frame because recipients are well into the flow of the workweek and are likely to be going home that night.

What Days Shouldn’t You Send Your Direct Mail Campaigns?

You can send your direct mail campaigns whenever you want, but some days of the week are less favourable because it is unlikely the recipient will open the mail.

It is best to avoid your campaign being delivered on a Monday because this is the day most household post is received, and you risk your direct mail campaign fighting for the recipient’s attention.

It is also best to avoid sending your direct mail campaign on a Friday, Saturday and Sunday this is because most households are in “weekend mode”. Some households will be away for the weekend and often throw away the direct mail they have received when they return.

The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We offer a wide range of direct mail fulfilment services to clients in and around the West Yorkshire area.

Our main aim is to provide an outstanding printing and mail solution for your business at the best possible price.

We also offer great bulk postage rates guaranteed to be cheaper than stamps and franking by using leading delivery companies Whistl, UKMail, Citipost and Royal Mail to deliver your direct mail campaigns on time.

Please call us on 0808 2535 413 or email sales@newdmc.flywheelsites.com with your enquiry.

You’ve probably heard a lot about the approaching General Data Protection Regulation (GDPR) and many businesses are wondering what it could mean for the future of their direct mail campaigns.

In fact, your business might be frantically preparing for the regulation as we speak to make sure your customer database and marketing activities will conform to the new data laws.

What Does GDPR Mean For Direct Mail Campaigns?

In this article, we will tell you everything you need to know about the forthcoming General Data Protection Regulation and what GDPR means for your future direct mail campaigns.

What Does GDPR Mean?

Firstly, let’s take a look at what GDPR means; it stands for General Data Protection Regulations and will come into play on 25th May 2018.

It is a regulation brought in to strengthen and unify data protection for all individuals within the European Union.

Essentially, GDPR will alter how businesses do business and change how they manage, protect and administrate data.

How Will GDPR Affect Direct Mail Campaigns?

The GDPR is challenging how data is collected and used. Consumers now have the right to control their own personal data. The law outlines that a piece of mail has to be in the ‘legitimate interest’ of the customer and company.

This means you can still carry on sending direct mail campaigns.

It is not a requirement to get people’s permission to send them mail unless they have requested to be removed from marketing communications.

With the new regulation, you still need to make it easy for customers to opt-out of marketing and mailing lists. You also need to be honest about how you plan on using their data in mail fulfilment and also comply with GDPR.

The regulation comes into place on 25th May 2018, and although it is still a couple of months away, it has been recommended that you use this time wisely and start preparing your business for the new regulation.

The Direct Mail Company A Professional Mailing House

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We consider ourselves to be your one-stop-shop for all your printing and mailing needs.

Our direct mail services include; bespoke data processing, personalisation, printing solutions, mail enclosing and bulk postage rates.

We can offer you much lower postage costs than standard and franked bulk mail by sorting your mailings before it reaches Royal Mail to distribute.

We take quality and customer service very seriously, allowing us to deliver a stress-free direct mail service for all your print and mail fulfilment requirements.

For more information on our services, please contact us on 0808 2533 916 or email sales@newdmc.flywheelsites.com with your enquiry.

Direct mail remains one of the most effective marketing techniques to engage with your customers.

If you’re looking for ways to increase your response rates, check out our 10 key tips below.

10 Tips To Increase Direct Mail Response Rates

Here are The Direct Mail Company’s top 10 tips to increase direct mail response rates:

1. Segment Your Database. Analysing your database and segmenting your data into lists is a great way to increase your direct mail response rates. Segmenting your database means you can send out targeted mailshots to more relevant recipients meaning you’re more likely to get a response from your campaign.
2. Use A Professional Design. Your direct mail campaign is a representation of your business. Use a professional design to entice your recipient to open and read it. Standing out from the crowd of post on the recipient’s doormat will increase the chance of them taking action.
3. Define A Clear Offer and Call To Action. Before sending your direct mail campaign, you need to know what you want your mailshot to achieve. Once you’ve decided on your goal, you need to align this with your offer and call to action. For example, if you want to sell more, then including a unique offer with a redeemable code to use on your website or in-store will encourage customers to purchase from you.
4. Personalise Your Mailshot. Sending a personalised direct mail campaign will increase response rates by over 30% – Impressive! It is one of the best ways to get people to read your mailshot. You can personalise the salutation, content and image of the direct mail campaign. Check out our ways to create personalised direct mail.
5. Tell The Recipient What They Want To Know. Make sure your marketing message is clear and to the point. If a recipient is taking the time to read your message, you need to tell them what they want to know.
6. Be Original. You want to make sure your direct mail campaign is unique and stands out from the crowd. Some clients choose to send their campaigns in colourful envelopes like yellow and red.
7. Integrate Your Direct Mail Into A Bigger Marketing Campaign. Integrating your direct mail campaign with other marketing activities can significantly improve your return on investment.
8. Incorporate Technology Into Your Direct Mail Campaign. Incorporating technology into your direct mail campaign will make it easier for people to access your website and increase your response rates. Adding a QR code to your campaign is an easy and simple way of getting customers to engage with your business.
9. Send Targeted Communication. Sending out mailshots to a targeted mailing list will generate high response rates. Make sure you are investing time and resources into effective customer targeting.
10. Send Follow-up Direct Mail Pieces. 

Increase Your Response Rates With The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We specialise in the UK and International mail fulfilment providing printing and mail solutions.

We provide an end to end service taking the hassle out of direct mail providing you with clear pricing, dedicated account managers and your mail delivered on time, every time with Royal Mail always delivering the final mile.

To contact us for information on our direct mail fulfilment services, please call us on 0808 2533 851 or email sales@newdmc.flywheelsites.com

Debt collection letters are a common use of transactional direct mail.

Businesses often send debt collection letters because of their physicality; it’s harder for organisations to ignore an urgent letter demanding immediate action.

Here at The Direct Mail Company, we can manage your business’ debt collection mailing process from start to finish giving you one less thing to worry about.

Debt Collection Mailing Process

Debt collection is letters requesting payment from long term outstanding invoice transactions the entire mailing process can be automated by using The Direct Mail Company.

The debt collection mailing process includes:

• Collecting Data – You need to supply data in the agreed format to the mailing house.
• Follow Logical Rules – The rules for the debt collection process need to be defined and built into a logical programme when creating the mailing.
• Structure Mailing – The structure of the mailing needs to be agreed with the mailing house. Usually, the debt collection letters are the same for each customer, and the variable data can be printed onto the mailing—for example, the customer’s name, address,  invoice details, payment amount due etc.

Outsource Your Debt Collection Letters To A Mailing House

Outsourcing your debt collection transactional mail campaign to a professional mailing house will help take the hassle out of your hands.

They will manage the complete mail fulfilment of your transactional mail campaign from designing, printing, enclosing to postage and distribution.

Here at The Direct Mail Company, we offer bulk postage rates for 500+ items we guarantee to be cheaper than stamps, franking and mail mark franking.

Due to the high volume of mail, we send out each year we can offer you bulk postage discounts on your transactional mail for volumes above 200. We are undoubtedly cheaper than Royal Mail and many other providers.

Debt Collection Services from The Direct Mail Company

The Direct Mail Company is a professional mailing house based in West Yorkshire, providing an outstanding direct mail fulfilment service to clients across the country.

We are specialists in the UK and International mail fulfilment for both transactional and advertising direct mail.

We provide a full service taking the hassle out of direct mail providing you with clear pricing, dedicated account managers and your mail delivered on time, every time.

To contact us for more information our debt collection services please call us on 0808 2533 851 or email sales@newdmc.flywheelsites.com

In this article, we highlight why you should outsource direct mail.

If you currently complete your direct mail fulfilment in-house, you’ll know that it can be both time consuming and costly.

Outsourcing your workload to the Direct Mail Company will bring your business many benefits.

We have years of experience behind us as a direct mail company working with many clients to print, mail and post their mailshots.

So, let us show you why your business should outsource direct mail…

Why Outsource Direct Mail?

You have a lot to worry about as a business owner; you have a huge amount of responsibility for most tasks. The last thing you want to stress about is your direct mail fulfilment that’s why outsourcing your direct mail is a great investment for your business.

Deciding to outsource direct mail will save your business time, money and energy to complete the fulfilment properly.

Benefits of Outsourced Direct Mail

By outsourcing your direct mail to The Direct Mail Company, you can expect to enjoy these benefits:

•  Less Stress – Outsourcing to a professional mailing house to handle your direct mail campaign means there’s one less thing for your worry and stress about.
• Improved Accuracy – A mistake in your direct mail fulfilment could cost your business massively and harm your reputation. Relying on mailing experts to take complete care of your mailshot means accuracy is improved and you can relax knowing the mailing the process is going smoothly.
• More Cost-Effective – Outsourcing your direct mail will save your business money. You are getting the best, most efficient results for the mailing process, which means lower overall costs as you don’t need to hire an in-house team.
• Improved Productivity – If you outsource direct mail to a mailing house you can free up time you would have spent on completing mail fulfilment and allocate it elsewhere within the business. Productivity increases because your employees can focus on and handle other jobs.
• Access to Latest Equipment – Outsourcing to a mail house means you have access to the latest equipment such as printers and mail fulfilment machines
• Experts Within The Industry – You will benefit from gaining access to experts within the industry. We provide you with knowledge and experience to help you find the best and most cost-effective way to send your direct mail campaign, which will maximise your ROI.
• Save Time – Outsourcing your direct mail fulfilment will save your business time when designing, printing and mailing your campaign.
• Integrated Approach – When outsourcing your work, you will benefit from integrating all of your requirements ‘under one roof’. An integrated approach to print, mail and postage will bring your business a significant number of benefits.
• Postage Discounts – Mail houses often offer lower postage costs for the UK and international direct mailings. You can benefit from discount bulk postage rates for postcard marketing, letters, packets, parcels and brochures.

Outsource Direct Mail Campaigns to The Direct Mail Company

The Direct Mail Company, is a professional mailing house based in Wakefield, West Yorkshire.

We can manage all your printing and mail requirements. We use leading delivery companies Whistl, UKMail, Citipost and Royal Mail to deliver your direct mail campaigns on time.

If you would like to outsource direct mail fulfilment to us, please call us on 0808 2533 845 or email sales@newdmc.flywheelsites.com with your enquiry.

A direct mail letter is extremely important when you are promoting a product or service, which is why we’ve listed 5 direct mail letter examples your business could try.

What Are 5 Direct Mail Letter Examples?

The direct mail letter your business sends out needs to be both engaging and persuasive. Below are 5 direct mail letter examples:

• Sales letter
• Descriptive product
• Fundraising
• General cover letter
• Special offers

5 Direct Mail Letter Examples

Sales Letter 

Sales letters are one of the most effective direct mail formats to send to your mailing lists. They often perform better than other direct mail materials such as brochures and postcards. Sales letters are also a more cost-effective solution because there are no design fees.

Descriptive product 

Create a compelling descriptive product letter for your recipients by writing with enthusiasm about your product or service. Make a conscious effort not to send a boring direct mail campaign instead of delight your recipients with your description.

Here are 7 tips for writing a descriptive product letter: 

1. Focus on your ideal customer
2. Define your tone of voice
3. Make sure the letter is scannable.
4. Identify the benefits
5. Use superlatives
6. Appeal to your reader’s needs imagination
7. Keep it brief, but informative.

Fundraising 

When sending out fundraising direct mail letters, you need to ensure the content is engaging for the reader.

Here are 5 tips for writing an effective fundraising letter: 

1. Personalise the letter appropriately.
2. Thank the recipient for their continuous support
3. Tell a heart-warming story.
4. Inform the recipient how donating will help benefit the charity.
5. Ask the recipient for something specific.

General cover letter 

A general cover letter is essential in direct mail campaigns. Whenever your business is sending out printed literature, including a cover letter, should always be part of the direct marketing mix.

Special offers

Including special offers in your letters is a great way to engage with the recipient. Make sure the offer appeals to your mailing list by ensuring it is relevant, compelling and expires soon.

The Direct Mail Company

Here at The Direct Mail Company, we offer a range of direct mail fulfilment services for both advertising and transactional mail within the UK and Internationally. From one-off direct mail contracts to daily or weekly mailings, we provide expert solutions across a wide range of direct mail services.

We aim to provide stress-free direct mail service. Allowing us to take control of your direct mail allows you to have full confidence in a seamless service, with your mail printed, enclosed and delivered on time.

Call us today on 0808 2533 916 to discuss your direct mail fulfilment needs or request a quote.