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The Direct Mail Company

A Direct Mail House
What Is A Mailing House?
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What Is A Mailing House?

What is a mail house? Here is everything you need to know about mailing houses

You may have heard the term “mailing house” mentioned before, but do you know what a mailing house is?

In this article, we will tell you everything you need to know about a mailing house and how it can benefit your business by using a mail house for direct mail marketing.

We are one of the leading mail houses in the UK, so there is very little that we don’t know about the direct marketing industry.

What Is A Mailing House?

A mailing house is simply a company that prepares and organises large scale dispatch of letters, packets and parcels for Royal Mail to deliver.

Not only will a good mail house prepare the mail, but they will also offer printing, data management and bulk postage rates for clients.

What Does A Mailing House Do?

As stated above a mail house prepares and organises mailings to be dispatched on a large scale. However, other direct mail fulfilment services they offer include:

Are mailing houses more economical than doing mail myself?

Outsourcing to a professional mail house will bring many benefits to your business. Below are the top benefits of outsourcing to a professional mail house:

If you currently complete your direct mail fulfilment in-house, you’ll know preparing, printing, and packaging your mailshot is a time-consuming process. That’s why outsourcing to a mail house will save your business time.

Coming to The Direct Mail Company means your business will benefit from an integrated approach, we can provide your business with printing, mailing and bulk postage discount.

I have not used a mailing house before; how does it work?

When sending direct marketing campaigns or even transactional mail, we make it as simple as possible for our clients.

Our print and mailing services are perfect for mail campaigns to either promote your products or services and for invoice mailing solutions and other transactional mail pieces.

It is as simple as you providing us with your data in Excel or as a CSV file, along with your artwork for the letter or postcard. We then mail merge the data on to the print and process the mail.

If you opt for an A4 letter that is folded and enclosed into a C5 envelope, this would be a simple mailing for us as we can enclose at 4,000 per hour.

We can provide standard letters, large letters and magazine paper wrap mailings – pretty much anything you can post; we can fulfil.

A mailing house is different to a door drop company as we use personalised direct mail services as apposed to unaddressed mail that you would blanket drop say 10,000 homes in Manchester.

We can provide a range of design services for your mail and marketing campaign with our in house designers. Also, we provide what we think is the best customer service around in the UK mail industry.

What mailing house should you use?

The Direct Mail Company is a professional mail house based in West Yorkshire providing direct mail fulfilment services to clients across the UK.

We consider ourselves to be your one-stop-shop for all your printing and mail needs. Our mail fulfilment services include bespoke data processing, personalisation, printing services, mail enclosing and bulk postage rates.

We use leading delivery companies Whistl, UKMail, Citipost and Royal Mail to deliver your mail on time.

If you would like to contact us for a free quotation or to discuss how we can help your direct mail fulfilment, please call us 0808 2533 797 or email sales@thedirectmailcompany.co.uk

Alternatives To Royal Mail For Letters
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Alternatives To Royal Mail For Letters, Large Letters, Small Parcels

If your business regularly posts letters, large letters, promotional materials and small parcels you’ll have noticed the steady rise in postal costs.

As Royal Mail is no longer the de facto postage and courier service for the UK, there are many alternatives to Royal Mail for letters.

Here at The Direct Mail Company, we know that being able to save on postal costs for your direct mail campaigns is really beneficial to your business.

In this article, we look at the alternatives to Royal Mail for letters.

What Are Alternatives To Royal Mail For Letters?

Here are the alternatives to Royal Mail for letters:

  • The Direct Mail Company
  • UK Mail
  • Citipost Mail
  • Whistl
  • TNT
  • Digi-Mail

Alternatives To Royal Mail For Letters

If you’re using Royal Mail to send your letters, packets or parcels you need to be aware that they have set prices and will not offer discounts no matter how many letters you are sending. Outsourcing your letter postage to a mailing house means you can take advantage of their buying power.

Due to the high volume of mail, we send out each year at The Direct Mail Company we can offer our customers much lower postage costs than standard and frank bulk mail. Taking advantage of our buying power means we are a much more cost-effective alternative to Royal Mail.

It is much more cost-effective to send your mail via The Direct Mail Company. We can arrange a one-off or daily collections from your business for your letters with no pickup charge.

Taking advantage of our bulk postage discounts means you will save money on postage costs for your letters, large letters, packets and parcels.

We can also provide you with a recorded packet and parcel delivery service at a low cost for the UK and international deliveries.

We do struggle to get good rates on 1st class postage due to the next day delivery of the majority of 1st class postage. However, if you send over 4000 1st class letters in one batch, we can save you significant amounts of money.

Every year postage prices are increased by Royal Mail, so customers come to us to reduce costs and we really are the number 1 alternative to Royal Mail in the UK.

Who is the best alternative for letters?

Royal Mail is on thin ice with most business owners due to their rising postage costs and unpredictable service so, it is wise to look for alternative solutions.

If your business is looking for a better way of sending letters and parcels, please contact The Direct Mail Company.

Here at The Direct Mail Company, we provide our clients with bulk postage rates that are cheaper than, stamps, franking and Mailmark franking.

We can offer the best rates on postage for both the UK and international postage.

We can collect your mail from your business and post your letters, packets or parcels. We make our money as we pre-sort the mail that you send us of which we then hand over to Royal Mail to do the final delivery.

Simple isn’t it!?

Alternatives to Royal Mail for large letters

As well as standard letters, we can offer great savings on postage for large letters. Large letter weights that we can send are the same as Royal Mail as below:

  • 0g – 100g Large Letter
  • 101g – 250g Large Letter
  • 251g – 500g Large Letter
  • 501g – 750g Large Letter

After 750g Large Letter rate, the rates automatically go to small packet pricing.

We are probably the only provider in the UK that can cater for same and next day collections to post your large letters except for Royal Mail. The difference with us is that you get personalised service and being a privately owned company, we actually care that your letters get delivered.

If you are looking for an alternate postal provider, then contact us today for a price. We offer both UK and international postage rates for large letters and are much cheaper than Royal Mail.

Alternatives to Royal Mail for small parcels

If you are looking to mail small parcels and would like an alternate provider, then we are probably the best solution for this service.

We can offer same or next day collections for regular or one of small parcel postage services. Having both options of completely untracked, which is similar to Royal Mail’s standard parcel postage rates, however, we can also offer to track your mail. Below are the small parcel alternatives to Royal Mail we offer:

  • Small parcel untracked postage
  • Small parcel partially tracked postage.
  • Small parcel tracked postage.
  • Small parcel tracked and signed for postage.

As you can see, we have a wide range of parcel postage services that you can take advantage of.

The untracked service is the quickest and easiest as we collect the small parcels from your specified address and then proceed to frank and mail. If you are looking to track and/or get signed for services, then we would need to print the labels ourselves.

The above process works by you sending us your data file by a secure service such as wetransfer.com, and then we would print the labels for you, or us to put onto each parcel.

Either way, if you have a quantity of over 500 small, medium or large parcels to send, then we are sure to be able to help you save significant amounts of money compared to Royal Mail.

Royal Mail alternative postal provider – How it works

By using us as a Royal Mail alternative, you are giving yourself the best possible chance at saving money on your postage. Below is a little information on how it works by using The Direct Mail Company and how we can save you money;

From collecting your mail from your chosen address, we then bring it back to one of our 3 sortation depots and mailing houses and sort your mail. This is consolidated with our other mailings of which we send millions per annum, hence providing our clients with unbeatable postage prices.

Once the mail is sorted and consolidated, we then hand this over to Royal Mail already pre-sorted. Because we pre-sort it for them, this is where they give us cheaper rates, of which we then pass on to you.

It is still the Royal Mail posties that deliver your mail, similar to leaflet distribution but we take a large part of their work out of the equation.

Get a postage quote now.

To enquire about our bulk postage rates please call us on 0808 2533 836 or email us at sales@thedirectmailcompany.co.uk with your enquiry or use the bulk postage calculator on our bulk postage page to find out how much you can save: Bulk Postage Calculator

To get a fast quotation, fill in your details below:

    Coronavirus Mailing House Statement
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    Coronavirus Update for Mailings – The Direct Mail Company

    Public Health England (PHE) has advised that people receiving mail and parcels are not at risk of contracting the coronavirus.

    From experience with other coronaviruses, we know that these types of viruses don’t survive long on objects, such as letters or parcels. This complements the highly publicised guidance from PHE for people to wash their hands more often than usual using soap and hot water. 

    We are actively monitoring this rapidly evolving situation. We take the health and safety of our people very seriously.

    We have guided our people, our customers and the communities in which we operate, to help prevent the spread of any infection. We are doing so in line with preventative guidance from Public Health England.

    Our leaflet distribution and door drops are also not affected at this time.
     

    Signing for and receiving items

    We are no longer providing signed for services until further notice.

    What we are doing to help decrease risk

    • We have minimum staff in our mailing house
    • Transport is cleaned daily
    • Gloves are to be worn when required and changed hourly
    • Have no contact with clients & end clients
    • Adhere to strict hygiene regulations

    Turnaround times

    We are working around the clock to ensure we are meeting where possible a 24-hour turnaround on urgent mailings.

    If you have an urgent mailshot, the quickest way for us to quote is by email.

    Please email sales@thedirectmailcompany.co.uk with your mailing specifications, and we will quote within 2 hours; however, usually within 30 minutes, you will receive a quotation.

    International postage cost and rates
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    International Postage Cost and Rates 2021

    International Postage Rates 2021

    At The Direct Mail Company, we pride ourselves on offering some of the most competitive international postage costs and rates in the industry.

    Direct mail is an effective way to connect with customers and potential customers in the UK and further afield, but postage shouldn’t have to cost you a fortune. international postage rates

    We will deal directly with international postage providers on your half, saving you time, hassle and most importantly money. At our international mailing house, we can provide you with a fast, efficient and affordable international direct mail fulfilment service.

    In this article, we look at cheap overseas international postage rates.

    We know that if you have an international direct mail campaign, you want it to arrive safely overseas, which is why you can count on us to deliver your campaign on time and in one piece.

    We have access to cheap oversea postage rates using Royal Mail and DSA providers we will deliver your mail efficiently at the best possible price.

    At our international mailing house, we can print and mail anything you need for your campaign at best possible rate.

    International Postage Rates from The Direct Mail Company international postage rates 2020

    The Direct Mail Company is a professional international mailing house specialising in international postage cost and rates delivering direct mail campaigns to multiple countries.

    With our extensive knowledge within the industry, we can provide you with efficient printing and mail solutions delivering your direct mail campaign to any destination in the World at best possible price.

    We can get great postage rates for your international direct mail using Royal Mail and DSA providers to ensure you receive the best possible service and value on your international direct mail campaign.

    Please call us today on 0808 2533 797 or email sales@thedirectmailcompany.co.uk to enquire about our international postage cost and rates.

    150 150 Myles Robinson

    What is Direct Mail? A Definitive Guide

    What is Direct mail? The Definitive Guide to Mail Marketing

    Direct mail is the process of a marketing strategy and promotion, which involves sending a piece of physical promotional material to the targeted area.

    Basically, it goes through the courier services or from particular postal services like from the US/UK or (any other country), to the targeted businesses or home.

    Most recipients address it as “junk mail” because most of the mails arrive directly without an invitation.

    It includes a wide variety of marketing techniques, flyers, brochures, letters, newsletter, postcards, catalogues, packages and coupon envelops and many more.

    Does direct mail marketing still work?

    Many people may think that the paid search and other digital marketing mediums have significantly reduced the effectiveness of direct mail marketing.

    But, you will be glad to know that marketing through direct mail eventually returns higher ROI than other marketing channels like paid ads and display ads.

    Verily, direct mail is so effective, and it is considered as the second-highest ROI provider competing next to the social media channels.

    On the other hand, according to the survey from recent ad revenue results from different mediums, direct mail provides more than 5.3% higher response where email marketing provides only a 0.6% response rate for the advertisers.

    So, it’s for sure that, direct mail still works very effectively as a marketing medium for any type of business.

    The mailing list for your direct mail campaign

    This is the very beginning task when you start setting up a direct mail campaign for promotional purposes.

    Direct mail works too effectively and provides a higher response rate only when you land an appropriate message to the doorstep of the targeted peoples.

    In other marketing mediums, it is expected that everyone would hear the message and reply. Still, direct mail only connects with those who really need that sort of service someone promoting directly in their doorstep.

    That’s why direct mail speaks more than other traditional or online marketing such as paid PPC ads or display ads, etc.

    What is your target market and how should you define it

    Selecting the right customers and triggering them out for sending promotional materials is one of the challenging parts of direct mail marketing.

    It mostly depends on the selection procedure, whether you’re targeting the right audiences or not.

    If the right customers receive your mail, it would be very effective and provide you with a higher response rate.

    So, here are the parameters that you should consider before making the mail ready to deliver:

    ·        Age

    ·        Gender

    ·        Monthly or yearly approx. income

    ·        Homeowner or not

    ·        Car owner or not

    ·        Educational Qualifications or level

    ·        Kids at home

    ·        Employees or not

    Those above are very basic things, and the answers must be collected before starting your first direct mail campaign.

    Besides, it will make the list very specific for the right targeted customers.

    The more information you can collect about the customers, the more responses you will get from them.

    You can also add more parameter in the above list. It will be more specific to the service you’re offering to the customers.

    For instance, you can add items on the list like have pets, own stock, hardwood floors or have asthma? It will depend on the service you’re going to promote through the direct mail campaign.

    Direct Mail Marketing: Pros

    ·        Higher chances to get positive customer response from the receiver

    ·        You can track and analyse the result

    ·        It is cheaper than regular mail

    ·        It’s very flexible to execute and reach out to the targeted audience

    ·        Individualised way of marketing

    Direct Mail Marketing: Cons

    ·   A higher percentage of customers refer to Direct mail as a junk mail service since it is sent uninvited. Moreover, they don’t tend to read the inside information of the mail.

    ·        It might be a wastage of money if the mails are unopened and fail to collect customers’ attention.

    ·        The response rate is lower compared to other direct marketing actions.

    Why should you use direct mail marketing in home businesses?

    Taking the right decision and setting up the goal:

    When you’re going to conduct a direct mail campaign targeting a particular area, at first, you need to create a mailing list.

    The list will be filtered as much as possible by setting different parameters like age, gender, income, homeowner or car owner, etc.

    Then, you will need to specify why you’re going to run this direct mailing campaign and what your customer exactly wants from your direct mail services.

    How will they get benefited? Cover everything as a customer perspective and organize them well inside your mail. If things are done accurately, you have a higher chance to get positive feedback from the customer.

    What is the type of the mail that you will send:

    Most home businesses prefer to mail a postcard.

    It is less expensive but has limits to include information inside the mail.

    A postcard has a higher chance of getting read than a letter that needs the recipient to open and look over the content inside.

    How you should design the mailing:

    The success rate of direct mailing largely depends on a captivating mailer.

    For this, you will need to understand copywriting.

    It’s not easy to understand the user’s intention and what they actually look for and demand.

    You will need to find and trigger out an alluring presentation that speaks and describes their needs.

    The inside information of the mailing must be aiming at providing solutions to their problems.

    Another great thing is that you can put information on an envelope.

    So, put an enticing message on the envelope to convince the recipient and convert them as your customer.

    This could bring you a huge response from the recipients. Trust me!

    Identifying the target market:

    It refers to the targeted people who will receive and open the mail.

    So, make sure whether you sending a cold mail by purchasing a ready mail list or you’re contacting with the past customers.

    If you’re planning and looking for a ready list, then make sure to do enough research behind finalizing mails to send.

    Quality and updated lists are very important to return you an impressive response.

    Additionally, follow the owner rules to send mails, from whom you bought the mailing list.

    For instance, most ready list mail sellers only allow sending a mail to the respective mail owner. No worries! You can convert them to your regular mailing list when you get a response from them.

    Get connected with the local post office such as Royal Mail to use bulk mail:

    Bulk mailing is the cheapest procedure to send direct mail.

    It is said that, a stamped envelope often provides a higher open rate than using a bulk envelope mail.

    But remember, never add any misleading or incomplete information that may seem to be vulnerable to the customers’ perspective.

    Start an initial campaign for testing purposes:

    The processing and delivering the mails to the entire mailing list is expensive spending.

    So, you mustn’t make campaigns that won’t provide you results as per your marketing plan, right?

    For that, you should do a test run on direct mailing to a smaller list of the entire list and monitor if it succeeds in getting results and allows you to broaden the response rate.

    Track the response rate and analyse them:

    After preparing the promo for the mailing list, go to the local post office and present it to them.

    When a successful campaign is conducted, then start calculating the ROI and take further actions according to the result you got from the earlier campaign.

    7 Ways to Use Direct Mail in Home Business:

    Almost everyone thinks according to the terms of regular mailing ads while considering direct mailing ads. But, it’s not something to be done only following the terms of regular mailing ads. You can use direct mail for different purposes to diversify your direct mail marketing. There are several ways where you can implement direct mail to get clients and customers.

    Promote products catalogue and services: It so impresses for the customers as they will see some examples of your offer products catalogue and get an overview of your services. You can also include some coupon codes or discounts for the recipients, which will encourage them to buy and take your service as well.

    Adding special discounts: Unlike another marketing prospectus, why you wouldn’t include a special deal and discounts for the customers instead of just sending them a letter or a postcard? Such as adding a percentage by giving convincing products and services in an affordable and cheaper price. You can also specify the discount offers or coupon codes only for first-time customers. In fact, it’s a great approach to draw the attention of your targeted customer and mail recipients.

    Reminders: Sending reminders to the customers and let them aware of the ongoing situations is very good to get them connected to your business. Although it depends on the service and product, you’re offering to the customers. As an example, if you have a business that is about providing tax consultation, then you can send a reminder in December to take the deductions before the years ends. Also, you can notice them get ready for their upcoming tax paying deadline.

    Include useful tips or items: Many realtors often send calendars and recipes to their clients and customers. These items are useful in our daily life. So, people keep them in their home, and thus your business also gets introduced with the house owner. Because people remind the name of the realtor whenever they check the calendar and recipe guides, essentially, you can also do that for promoting your business. But, make sure that you are offering something to the recipients who would really need them and be a useful thing as well.

    Samples: It’s another great action you can take along with the mail you deliver to your targeted peoples. People like free products, and they love to test it. But, the product mustn’t be cost-effective that can harm your overall budget for the campaign. A free sample product can bring you customers who are converted from junk mail recipients.

    Newsletters: Email newsletter is good enough and most affordable to deliver information to your regular email list. But, yet print and mail news can be effective too. By using a newsletter, you can combine many items like discounts, services, useful tips and announcements altogether and present them to the customers.

    Announcements: When you’re about to launch a new product or service, you should let your all existing clients, prospects and customers about your newly arriving product or service. So, once again, it will be a great way to present your upcoming services or products through direct mail. 

    Benefits of direct mail marketing

    There are several immense good benefits accrue to use direct mail advertising method. It not only creates a positive impact for your business but also helps to converts your business as a brand to the customers and consumers. So the benefits are-

    Highly targeted and converting them to potential customers: The most useful advantage of direct mail advertising is targeting the exact audience who’re really intentional about getting a respective service or purchasing particular products. You can purchase a readymade mailing list from the specific distributors or outsource the seller. Then, prepare them for your direct mailing campaign in the hope to get some potential customers in your business. For example, If you’re a store owner and you sell health and vitamin products in your shop, then you can collect the list of people who usually purchase those types of products and set up your direct mailing campaign.

     Highly Measurable: It is a highly measurable marketing channel for any business owner. A small company can easily measure their ROI for one or multiple direct mail campaigns. You can get an immense good conversion rate by adding some coupons or discounts inside the mail. At the same time, you can also keep track and monitor the response rate to take action further.

    Individualized way of marketing: Direct mail is the form of marketing that is highly individualized. There are several computer programs which have the ability to address consumer with their name in direct mail. It works well, especially for small companies. Therefore, it seems like speaking to the customer directly as if the owner is talking to them face to face. Besides, addressing someone with their name is highly convertible to long discussions and creating values as well.

    Extremely Flexible: Using direct mail advertising is very flexible as it requires fewer efforts and saves costs. Different manufacturers tend to attach a free product along with their mailing to attract customers and drive them into their business. Also, a business person can add as much as possible information in their direct mail and its envelope. Not to mention that it also varies depending on customer intention and buying intensity. 

    How will you send direct mail?

    You can use two main ways to send direct mail, and those are standalone mail or shared mail. Shared mail is mostly used by small business owners who share the space with other businesses in the same mail. On the other side, standalone mail is solely sent from a business when they advertise themselves own. Let’s dive into the procedures for both shared mailing and standalone mailing.

    Standalone Mail: When you pay for everything that includes performing a successful direct mail campaign, then it will be considered as standalone mail. It is more expensive than shared mail as the respective business owner spends for everything. Before sending mail to the expected customers, you will need to purchase a readymade list from a seller or outsource them anyhow. Basically, it needs to send postcards directly when you use standalone mail for direct mail marketing. There are higher possibilities to format and present standalone mail to the customers. Although, it depends on the budget as you have some limitations to spend it creatively.

    Shared Mail: It is also known as marriage mail marketing where the advertisers share space and split their expenditures. Distributers or different business owners have a predefined mailing list where they pay for the cost of postage. So, as the cost divides into a group, it becomes cheaper and even as low as a few cents for every household. Some examples of the shared mails are RedPlum, Clipper Magazine and Valpak.

    What is the cost of a direct mail campaign?

    Depending on the design costs, mediums and distribution, the cost of direct mail campaign mostly anywhere between 0.25 cents to 20 USD per recipient.

    Final Thoughts

    Nowadays, every business owner constantly tries to create a positive impact on the market, and that’s why they do need quality customers who will represent them. If things are done properly in a direct mail campaign, it’s for sure that it will be highly efficient and beneficial for the business. It may have the reputation of being spammy but still it worth the value to recreate a brand and lead it to successful.

    What Does GDPR Mean For Direct Mail Campaigns?
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    Do You Need Consent To Send Direct Mail Campaigns

    Do you need consent to send direct mail campaigns? One of the most frequent questions we get asked is, “Do you need consent to send direct mail campaigns?”. With the recent General Data Protection Regulation

    Do You Need Consent To Send Direct Mail Campaigns?

    A direct mail campaign does not require the same consent as other marketing, such as email marketing. If your company can show that your campaign is in the legitimate interest of the people you are targeting, the need for consent to send the mail directly disappears. This is unlike email marketing, where the consent of the recipient is required to send the campaign. Direct mail provides companies with an opportunity to communicate with potential customers, and to reach out to new and valuable customers.

    What does GDPR mean for direct mail campaigns?

    The Direct Mail Company

    Do I Need The Recipient’s Consent To Send Direct Mail?

    A business can send direct mail and can do so if the recipient has a legitimate interest. They do not need to record consent from the mail recipient. It would help if you made sure that the use of the data is valid, the mail has minimal impact on the recipient’s privacy and is expected by the client and that they won’t be surprised to receive the mail.

    Sending A Direct Mail Campaign Using The Direct Mail Company

    The Direct Mail Company is professional mailing house based in Wakefield, West Yorkshire. We also offer door drop leaflet distribution across the UK and a range of parcel delivery solutions from Parcel 2 Go.

    expedited delivery shipping
    850 450 Myles Robinson

    What is Expedited Delivery and Shipping?

    The meaning of Expedited delivery or shipping is where a parcel, packet or consignment is delivered quicker over others which increases the delivery timescale and speed of that delivery.

    Many courier companies have expedited delivery options for both in the UK and Worldwide courier and parcel deliveries. The term ‘expedited’ describes a faster delivery service than a standard service such as a 3-day delivery that is standard for courier companies.

    There are varying methods of delivery for expedited delivery services. These are:

    All of the above are the fastest ways to send packets, parcels and consignments around the world.

    What does expedited delivery mean for parcel and consignment deliveries?

    According to the Collins Dictionary, the meaning of expediting is: ‘to cause things to be done more quickly.’

    Expedite comes from Latin term and originally started as ‘expedire’

    Now the basics are covered, and you know that the meaning of expedited delivery, you can use these services and type of delivery to get your parcel or consignment delivered in a quicker time. Whether you are looking for same-day courier services, next day or express delivery, then you will be using this service.

    This term basically encompasses all 3 of these quicker delivery options into a ‘bracket’ so you can opt for them depending on how fast you need your item delivered.

    Is expedited delivery not the same as express delivery?

    The difference between express and expedited delivery differs between companies. Some online shops such as Amazon and eBay have options for both.

    For example, Amazon has Prime delivery which is the next day; however, their expedited delivery service is 1-3 days. This can get quite confusing as you would not expect expedited delivery to be 3 working days.

    The reason for this is that they have to offer a range of timescales on some delivery services due to the worldwide delivery options that they offer.

    Our partners who specialise in Parcel deliveries and consignments, Parcel 2 Go, simplify your delivery options. They have the next day, 2 day and 3+ day delivery options which removes complications and confusing jargon.

    What are the Amazon expedited delivery options?

    For online sellers, Amazon is THE platform to be on if you have products that will sell in bulk. They offer a wide range of delivery options for merchants, including expedited delivery options for faster delivery.

    As we touched on earlier, the Amazon expedited shipping service is 1-3 days and is very popular for both Prime and non-prime members. Depending on the product and your location, you will be given your delivery options at checkout for your chosen products.

    You can check to see beforehand what postage options you have before you purchase to see if their faster delivery service will be quick enough for you.

    Amazon expedited delivery service is not available to deliver on Sundays or Bank Holidays. If you require a weekend delivery, you can use Parcel 2 Go as they have a range of services for this.

    Even quicker is Amazon Prime Now – this service offers deliveries in 2 hours; however, this is limited to certain products and in selected areas whilst they grow their network.

    What should i consider when looking for a faster delivery option?

    It is important to note that just because you have chosen an expedited delivery that you will not always receive the item/s the next day. It still depends on the delivery terms of the particular company that you are purchasing from.

    For example, if a companies standard delivery was 5 days, then an expedited delivery option for them maybe 2-3 days. Likewise, if another company has a standard delivery service of 3 days, then their expedited service maybe the next day.

    You will need to check the delivery times of the company that you are looking to purchase from.

    Who offers Expedited delivery services?

    This completely depends on the seller. Over the last 10 years, companies have used faster delivery options as a point of difference to their competition. As the online market grows daily, more pressure is put on companies to offer a range of delivery options and more importantly, expedited shipping.

    There is a wide range of options available to consumers and businesses for the next day, same day and express deliveries. The leading comparison site, Parcel 2 Go, offers a comparison of the leading courier and pallet delivery companies available for your shipment.

    They offer varying delivery times for one-off packet or parcel deliveries right through to bulk uploads of daily orders for online and offline e-commerce, eBay and Amazon sellers. Give your customers a range of delivery and shipping options and cater for those who require their postage in a hurry.

    So, if you have a single parcel to send or are a business looking for expedited shipping for your business, click here to visit Parcel 2 Go and get a fixed online price for your next shipment.

    Alternatively, if you require bulk postage for letters visit our bulk postage page and use our calculator to compare savings against Royal Mail. We also offer a range of direct mail services worldwide.

    direct mail solutions
    600 494 Myles Robinson

    How to Integrate Direct Mail With Social Media in 2021

    Direct mail and social media can work extremely well together when used correctly. There are many things to think about when combining these advertising mediums to get the best return on investment (ROI).

    Social media is huge part of people’s lives in 2021, and this post will give you some insight into how they can work effectively in the best possible way.

    Facebook, Twitter, Instagram, Reddit and many more are used by millions daily across the world. Integrating these into your marketing strategy in this digital age is beneficial.

    Direct mail for any direct marketing campaign is again on the rise since email marketing took over around 2009. However, the effectiveness of email marketing has declined. Postcard marketing to a physical address, mailshots and general advertising direct mail campaigns can be used alongside social media. Facebook ads using QR codes are quite common as well as using a landing page to generate valuable insights and leads.

    Social media marketing and mail marketing are commonly used by car dealerships such as Toyota and Ford. Digital marketers ensure that customers engage with both advertising mediums in this exciting digital age.

    Is it worth integrating social media and direct mail?

    Yes, certainly! Let us look at some of the ways that this can be done?

    Firstly you need to look at your campaign and understand what your goals are. This could be lead generation, store visits and much more. The message that you are sending is ideally linear throughout the campaign.

    Ensuring that the recipients can link the two campaigns is essential. You can do this by using similar banding and artwork for both campaigns. We recently nailed a cross-media campaign for The Bridging Loan Company which utilised social media and direct mail effectively. They were promoting Halifax bridging loans to residents of the UK that are looking for finance and mailed to these on social media enquiry.

    How to measure the success?

    By using unique identifiers such as promo codes for online stores, you can measure how many people use this code. This works well as it is quick and easy to set up a special code for your direct mail campaign.

    If you are driving potential customers to your shop, then it would be worthwhile asking the clients who come into your shop how they heard about you. Ensure that you take note of these so you can measure the success of your mailshot marketing.

    If you need help on how to create a mailshot, then our blog article will help you.

    Sometimes our clients wish to print and enclose their own direct mail, so if you would like to do this, we can always collect your mail and post for you. Our bulk postage rates are some of the best in the world.

    Can you target the same audience for both advertising campaigns?

    It is quite simple to ensure that you are targeting the same clients in most cases. You can upload your list of direct mail recipients into social media, and it may find the email contacts that way. Alternatively, if you are a local business and posted your mailshot locally, you may set your social media to a local radius.

    Some things to think about when creating your campaign:

    • Carefully plan and define your objectives – look carefully at your target message and audience and plan around those.
    • Who is your ideal customer and target market?
    • Is your design and creation of your direct mail and social media campaign up to scratch?
    • Offer – Is your offer enough to engage your potential audience. Will this offer entice them to buy from you?
    • Capture – The information that you are sending your potential customers, is this capturing their interests or needs?
    • Who will be in charge of campaign reporting on completion?

    How much should i spend on a test campaign?

    It is always best to start small and then find out what works and build on that. If you send a direct mail campaign with our mailing house, it would be ideal for sending to 2000 to 4000 recipients and then use a similar spend to your direct mail campaign on social media.

    Conclusion

    Direct mail and social media work well as long as you are clear on the areas above. If you get the right message and offer to your ideal clients, then you are on the way to success.

    If you require any help with a direct mail shot, then contact us today. The Direct Mail Company are a leading UK mailing house that can mail both in the UK and internationally.

      mailshot
      960 605 Myles Robinson

      What Is A Mailshot?

      Mailshots for the UK and International Mailings

      Mailshots are a great way to send personalised letters, postcards and many other prints to prospective customers.

      Used for both B2B and B2C, mailshots highly effective due to their ability to be highly personalised to the recipient.

      If you are looking to send a mailshot, click here to get a quote now.

      The Direct Mail Company provides a wide range of mailshot marketing, and we are one of the highest-rated mailing houses in the UK.Get a mailshot quote now:

      In this article, we tell you everything you need to know about sending a mailshot with a fulfilment house or if you would like to print and post them yourself.

      What Is A Mailshot?

      A mailshot is a term used for a direct marketing communication method where businesses contact a large group of customers and prospects through the post.

      Most common formats are letters and postcards to sell goods and services. Still, it can also be used for other purposes too, for example, an event notification or a political campaign.

      Mailshots have been used as a direct marketing medium for many years as an effective way of easily reaching customers at an affordable price, usually sent by a mail house and direct mail company.

      What Are The Benefits Of Sending A Mailshot?

      Using a mailshot to write to your customers and prospects is an effective way to promote your business.

      Here are the benefits of sending a mailshot:

      Sending A Mailshot With The Direct Mail Company

      The Direct Mail Company is a professional mailing house based in Yorkshire.

      We offer a wide range of mail fulfilment services to the UK and International clients. Our main aim is to provide our clients with a fast turnaround, low cost and efficient mail fulfilment service.

      Here at The Direct Mail Company, we offer great bulk postage rates, so you can save money on your next mailshot by taking advantage of our cheap postage rates.

      We use leading delivery companies including Whistl, UKMail, Citipost and Royal Mail, to deliver your direct mail campaigns on time.

      If your business is planning to send a mailshot, please contact us on 0808 2533 845 or email sales@thedirectmailcompany.co.uk to see how we can help your next direct mailing campaign.

      Otherwise, please fill in your details below and we will get back to you within 2 hours.

      Get a mailshot quote now:

        Measuring Effectiveness of Direct Mail
        1024 512 Myles Robinson

        Measuring The Effectiveness Of Your Direct Mail Campaign

        How do you measure the effectiveness of your direct mail campaigns? There are a few ways you can measure the effectiveness of your direct mail campaign. Here are a few ways on how you can measure the effectiveness of your direct mail campaign

        How to Measure the Success of your Direct Mail Campaign

        Here’s how to measure the success of your direct mail campaign:

        Trackable phone number:

        You can measure the response rate of your direct mail campaign by using call tracking. Ensure you have a different call tracking number for every piece of direct mail you send. Here’s how to set up your phone tracking:

        1. Set up a dedicated phone number that will automatically forward to your business line. You can then track how many calls come through the line to find out your response rate.
        2. Enlist the services of a call tracking company. They will often provide you with the ability to playback calls you receive.
        3. If you want to use your regular business phone number on your piece, ensure your staff keep track.

        Trackable URLs:

        When sending out your direct mail campaign, including a unique URL that points to a custom landing page on your website, by making a URL that is unique to your direct mail campaign, you will be able to use analytics tools to find out the sum of people who have visited your webpage.

        QR Codes:

        You can add a QR code to your direct mail campaign that leads directly to your custom landing page on your website whenever someone scans it with their phone they will be sent to your bespoke landing page. You can track how many people have visited your unique landing page in your analytics.

        Traffic From Websites and Social Media:

        Keep an eye on both of these during the campaign. Using analytics, you can track if there are any spikes in traffic to your site, impressions and how many engaged to determine how your campaign affected these metrics.

        Advice on Your Direct Mail Campaigns From The Direct Mail Company

        The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire. We provide a wide range of direct mail fulfilment services to a variety of small and large clients across the country. At our UK based mailing house, we heavily invest in the latest printers and enclosing machines, whilst keeping in line with GDPR for secure mailings.

        Many of our clients use us to save money on postage as we send millions of mailings per year. Therefore we can pass the savings onto you with our great bulk postage rates. We use DSA providers and Royal Mail to deliver our clients mailshots, ensuring they the best value for money without compromising on quality.

        For more information on our direct mail solutions, please call us on 01924 434394 or email sales@thedirectmailcompany.co.uk with your request.

        BULK POSTAGE CALCULATOR CALL 0808 2533 836 GET A QUOTE
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