How do you measure the effectiveness of your direct mail campaigns? There are a few ways you can measure the effectiveness of your direct mail campaign. Here are a few ways on how you can measure the effectiveness of your direct mail campaign
How to Measure the Success of your Direct Mail Campaign
Here’s how to measure the success of your direct mail campaign:
Trackable phone number:
You can measure the response rate of your direct mail campaign by using call tracking. Ensure you have a different call tracking number for every piece of direct mail you send. Here’s how to set up your phone tracking:
- Set up a dedicated phone number that will automatically forward to your business line. You can then track how many calls come through the line to find out your response rate.
- Enlist the services of a call tracking company. They will often provide you with the ability to playback calls you receive.
- If you want to use your regular business phone number on your piece, ensure your staff keep track.
Trackable URLs:
When sending out your direct mail campaign, including a unique URL that points to a custom landing page on your website, by making a URL that is unique to your direct mail campaign, you will be able to use analytics tools to find out the sum of people who have visited your webpage.
QR Codes:
You can add a QR code to your direct mail campaign that leads directly to your custom landing page on your website whenever someone scans it with their phone they will be sent to your bespoke landing page. You can track how many people have visited your unique landing page in your analytics.
Traffic From Websites and Social Media:
Keep an eye on both of these during the campaign. Using analytics, you can track if there are any spikes in traffic to your site, impressions and how many engaged to determine how your campaign affected these metrics.
Advice on Your Direct Mail Campaigns From The Direct Mail Company
The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire. We provide a wide range of direct mail fulfilment services to a variety of small and large clients across the country. At our UK based mailing house, we heavily invest in the latest printers and enclosing machines, whilst keeping in line with GDPR for secure mailings.
Many of our clients use us to save money on postage as we send millions of mailings per year. Therefore we can pass the savings onto you with our great bulk postage rates. We use DSA providers and Royal Mail to deliver our clients mailshots, ensuring they the best value for money without compromising on quality.
