Direct Marketing

Direct marketing is a marketing method and form of advertising where companies deliver physical marketing materials to a group of customers or targeted prospects about a product or service they are offering. The main aim is to influence the customer or targeted prospect to perform a specific action.

There are a variety of different forms of direct mail businesses can send out to their target audience including, newsletters, flyers, postcard marketing, vouchers/discount codes, emailing marketing and text messages.

Direct marketing campaigns are a great investment for your business. Here are the advantages of direct marketing:

Reach Your Target Audience – Tailor your marketing message to specific to certain groups of customers and potential audience. For example, based on their buying habits or demographics. The more you target and tailor your campaign for your audience then the more successful your campaign will be.

Build Brand Loyalty – Build brand loyalty by continually sharing the brand’s message on different direct marketing channels.

Add a Personal Touch –  You can personalise your marketing message for your audience. Personalised direct mail will help to improve the response rates of your campaigns.

Measurable – You can measure and track the success of your campaign effectively by putting tracking measurements in place.

Affordable – Some marketing methods like postcard marketing, email marketing or social media marketing can be very cost-effective.

Informative – Marketing campaigns deliver detailed information on your business’ product and services straight to the eyes of recipients.