More marketers are choosing to send direct mail campaigns to their databases, but why?

With the GDPR now in place, mailshots are becoming increasingly popular for marketers to engage with their audience.

Proving that direct mail is making a comeback with many businesses recognising the benefits of sending targeted direct mail campaigns.

In this article, we look at why marketers are choosing to send direct mail campaigns...

Why Are Marketers Choosing To Send Direct Mail?

For years marketers have seen direct mail as an outdated channel for reaching out to consumers, but it is still one of the best options to send promotions and offers directly into the hands of consumers.

The new general data protection regulation has had a direct impact on marketers sending email marketing campaigns. A couple of days before the regulation came into place; your inbox was probably bombarded with thousands of emails from businesses who were preparing themselves to comply with the regulation.

This will have caused marketing departments across Europe stress, wondering how many subscribers will actually take the time to opt back into receiving emails from the business.

This is one of the reasons why marketers are now choosing to send direct mail.

Postal direct marketing does not require the same opt-in as email marketing. This is a great opportunity for companies to use direct mail to help generate sales.

You may think a direct mail campaign is going to cost your business a lot of money, but we can help you save money on postage which will help reduce the costs of the overall campaign.

Here at The Direct Mail Company, we send millions of mail out each year, which is why we get discounted postage rates.

We can then pass these postage savings onto you with our great bulk postage rates.

We use DSA providers and Royal Mail to deliver our clients mail, ensuring they receive the best value for money without compromising on quality.

How Can Direct Mail Help Boost Your Sales?

It takes a lot of work and money to attract new customers, but it is well worth it.

Once you’ve attracted a customer, you want to do everything you can to retain their interest. The more products and services you sell your customer, the higher their lifetime value will be. A

great way to communicate with your customers is through frequent mailshot campaigns.

Direct mail can help boost your sales by putting customers on a customer retention path.

Your business can tell customers what to buy and when by making special offers at specific times after they’ve purchased from you.

For example, you can send out a thank you postcard to the customer and offer advice on how to make use out of their new product. A week or 2 later you can send out another targeted campaign offering them a discount by cross-selling a product. Then after that, you could mail out a brochure or booklet about your products or services.

By doing this, you are keeping your business fresh in the customer’s mind so, they are more likely to purchase from you again.

Choose To Send Your Direct Mail With The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We consider ourselves to be your one-stop-shop for all your printing and mail needs.

Whether you’re a small or large business based in the UK or overseas, we can provide you with a wide range of mail fulfilment services. We have heavily invested in the latest printers and enclosing machines, whilst keeping in line with GDPR for secure mailings.

Outsourcing your work to The Direct Mail Company means you will benefit from gaining access to experts within the industry.

We will provide you with an end to end service for all your print and mail requirements.

It is also much more cost-effective for a mailing house to complete fulfilment of your campaigns.

For more on choosing a mail fulfilment company, please call us today on 0808 156 0115 or email sales@newdmc.flywheelsites.com to see how we can help your business.

Looking for good quality, affordable printing services to print your marketing materials that processionally highlights your products and services? Look no further.

The Direct Mail Company specialises in premium digital printing, investing in the latest technology means we can provide you with efficient processes to create superior promotional products quickly.

In this article, we tell you all about our printing services based in Wakefield, West Yorkshire.

Printing Services

Here at The Direct Mail Company, we have heavily invested in the latest intelligent machinery allowing us to create bespoke printing services to match each customer’s individual needs and desires. We can print anything your business needs, including:

• Invoices
• Letterheads
• Envelopes
• Postcards
• Flyers
• Posters
• Brochures
• Event displays
• Exhibition stands
• Educational printing services
• Litho printing
• Other marketing materials

Call us today on 0808 156 0115 to enquire about our printing services.

Fast Turnaround Affordable Printing Services

Please take advantage of our fast turnaround printing service to predict and reduce your printing costs.

Outsourcing your print to The Direct Mail Company will save your employees time so that they can complete more valuable tasks.

We combine technology and expertise to deliver an exceptional printing service for our clients tailored to each of their requirements and needs.

Printing Services from The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We specialise in the UK and International direct mail fulfilment. With our fully integrating printing and mail solutions, we can take care of everything you need for your direct mail campaign.

If you require our printing service we have heavily invested in intelligent printers so, we can offer you effective and affordable printing services.

We can print anything from letterheads, invoices, envelopes to postcards, flyers, brochures and so much more for our customers.

Not only do we offer affordable printing services and mail fulfilment solutions, but we also offer bulk postage rates guaranteed to be cheaper than stamps, franking and mail mark franking.

Due to the high volume of mail, we send each year, we offer much lower postage costs than standard and franked bulk mail.

Just because we offer cheap postage rates for mass mailings doesn’t mean we compromise on quality.

We ensure your mail is delivered on time, every time using Whistl, Citipost, UKMail and Royal Mail to deliver the final mile, always.

Contact us today on 0808 156 0115 or email sales@newdmc.flywheelsites.com with your enquiry.

What is a mailshot, and how can sending one benefit your business?

A mailshot is often used by businesses to contact a large group of customers and prospects through the post.

This could be in the form of a letter, postcard or flyer, for example, to sell goods and services to recipients or to notify them of an upcoming event.

In this article, we highlight 10 benefits of sending a mailshot…

10 Benefits Of Sending A Mailshot

Mailshots have been used for many years as an effective way of easily reaching customers at an affordable price.

Here are The Direct Mail Company’s 10 benefits of sending a mailshot:

1. Cost-effective
2. Highly targeted
3. Integrated marketing approach
4. Easily monitor and track the success of a campaign
5. Personalise your mailshot for the recipient
6. Mailshot direct mail campaigns have a higher ROI
7. Proven history of success
8. Raise brand awareness
9. Support another marketing effort
10. Easy to create and execute a mailshot campaign

Why Choose To Send A Mailshot

With the new GDPR in place, mailshots are becoming increasingly popular for businesses, proving that direct mail is on the rise again with many businesses recognising the benefits of sending targeted direct mailshot campaigns.

Send Your Direct Mailshot With The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We provide a wide range of mail fulfilment services to a variety of small and large clients across the country. We have heavily invested in the latest printers and enclosing machines, whilst keeping in line with GDPR for secure mailings.

Many of our clients use us to save money on postage when sending their mailshot campaigns. As we send millions of mailings per year, we can then pass these postage savings onto you with our great bulk postage rates.

We use DSA providers and Royal Mail to deliver our clients mail shots ensuring they receive the best value for money without compromising on quality.

For more information on our mailshot campaigns, please call us on 0808 2535 413 or email sales@newdmc.flywheelsites.com with your request.

If your business regularly sends out letters or direct mail campaigns, you’ll know that postage is the single biggest area you can save money on your bulk mail.

In this article, we show you How to save money on postage.

How To Save Money On Postage?

If you’re currently stamping and franking your bulk mail you’ll know that it’s a time consuming and costly process when it becomes impractical, you need a better solution to send your mail.

Here at The Direct Mail Company, we make sure our bulk postage discounts means you achieve the lowest postal costs for your UK and International mailings.

Save Money With Bulk Postage Rates

How to save money on postage?

If your business is looking at sending more than 500 letters in one go, we can help you save money on postage.

Fill in the quotation form below with your requirements and one of our sales team will get back to you with a quote.

See how much you could save on your postage today!

Bulk Postages Rates from The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We specialise in offering our clients cheap bulk postage rates on their mailings.

If you currently stamp or frank your mail, we guarantee to be cheaper, making us a great alternative to Royal Mail for letters.

Due to the high volume of mail, we send out each year; we can get the lowest possible rates on bulk postage by using 3rd party carriers such as Citipost, Whistl and UK Mail.

These companies complete the sortation for Royal Mail so, they have no sortation work to complete. This is how we can access lower postage rates than franking and stamp your mail.

If you have more than 500+ items, you want to mail we can guarantee you cheap bulk postage rates.

It is much more cost-effective to send your mail in bulk taking advantage of The Direct Mail Company’s cheap postage rates.

Whether you have a one-off mailing or you would like a daily or weekly collections from your address for your mail we can help you save money on your postage.

For more information on our bulk postage rates, please contact us on 0808 2533 916 or email sales@newdmc.flywheelsites.com

How to run a direct mail campaign?

Direct mail campaigns are becoming increasingly popular since the GDPR came into place in May 2018, proving that direct mail is on the rise again with many organisations recognising the benefits of sending targeted direct mailshots.

In this article, we show you how to run a direct mail campaign.

How To Run A Direct Mail Campaign

Running a direct mail campaign can bring a healthy ROI for many small businesses. Keep reading to find out how to run a direct mail campaign:

1. Set Targets & Objectives For The Campaign -Before you dive straight into planning your direct mail campaign, think about what you actually want to achieve from it. For example, if your campaign is to increases sales of a new product, you’re going to want to tailor your campaign with this in mind to ensure the message is clear to the recipient.
2. Create A Mailing List – Based on the targets and objectives look at your existing database and think about which customers will be best to send the campaign to that are likely to help you achieve your objectives these will be who you send the campaign to. Targeting your message to those who are most likely to respond will avoid wastage and increase response rates.
3. Design Your Mail Shot – When it comes to designing your mailshot, think about what you want it to achieve. Do you want to send letters, postcards, flyers or brochures to your mailing list to increase sales? Postcard marketing is a smart strategy to promote your business, product, service or event. Make sure the design of your mailshot catches the recipients attention as soon as it goes through their letterbox.
4. Write A Clear Message – Make sure the message is clear, simple and to the point. You don’t want to confuse your recipients with unnecessary content. The offer needs to be clear to the recipient.
5. Include a Powerful Call-to-Action – The main purpose of most direct mail campaigns is to get the recipient to take action. Include a powerful call-to-action in your campaign to ensure your recipients will take you up on your offer.
6. When’s Best To Send Your Campaign – What day of the week is best to send out direct mail? You’ve invested a lot of money in your direct mail campaign you don’t want to send it out on any random day. You want to make sure campaign lands on a day where recipients are more likely to respond. The best days to send your campaign are Tuesday, Wednesday and Thursday.
7. Track The Success Of Your Campaign – It’s a good idea to measure and analyse the results of the campaign to track how successful it was. By tracking its success, you can see how close you were to the original targets and objectives.

How To Run A Direct Mail Campaign With The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We consider ourselves to be your one-stop-shop for all your printing and mail needs.

Our direct mail fulfilment services include; bespoke data processing, personalisation, printing solutions, mail enclosing and bulk postage rates.

We can offer you much lower costs than standard and franked bulk mail by sorting your mailings before it reaches Royal Mail to distribute.

We take quality and customer service very seriously, allowing us to deliver a stress-free direct mail service for all your printing and mailing requirements.

For more information on our services, please contact us on 0808 2533 916 or email sales@newdmc.flywheelsites.com with your enquiry.

Postcard marketing is a smart strategy for promoting your business, product, service or event.

There is a long history of successful direct mail campaigns and mailshots using postcards.

By sending postcards as your marketing campaign, you can craft a clear, accurate message delivered to the hands and eyes of your customers.

In this article, we show you how to create an effective direct mail postcard campaign...

How To Create An Effective Postcard Marketing Campaign?

Postcards are the least expensive form of direct mail.

Sending our direct mail marketing provides customers with something they can physically hold in their hands.

Did you know there is a 79% engagement rate for postcard direct mail, so you can be assured that your customers are reading it?

6 Tips For An Effective Postcard Marketing Campaign

Here are our 6 tips for an effective postcard marketing campaign:

• Cleanse Your Data – Ensure the data for your campaign is the best it can be; this is crucial to the success of your campaign. Cleansing your data and filtering out poor data will maximise your ROI.
• Make An Impression – An effective postcard must be attractive, memorable and compelling. Using high-quality images and graphics that will catch your customer’s eye.
• Emphasise The Benefits Of Your Products or Services – Don’t confuse your audience with technical jargon that they would need to research. Instead, focus on the benefits they get if they try out your product or service.
• Make The Offer Clear – Make sure the message is clear, simple and to the point. Don’t fill your postcard with unnecessary images and content that will confuse your audience. The purpose of the postcard is to be short and snappy. Make sure the offer is clear, and the recipients know what to do.
•  Create a Powerful Call-to-Action – After letting the recipients know what the offer is, you need to tell them what they need to do to take advantage of the offer. Creating a powerful call-to-action will ensure your recipients take you up on your offer.
• Measure Results –  After your postcard campaign has ended, it’s always good practice to measure your results. Analysing your results shows you how close you were to the original aims and if you achieved a positive ROI. Measuring your results will highlight what worked well and what may need changing for the next campaign.

Sending A Postcard Marketing Campaign With The Direct Mail Campaign

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We specialise in the UK and International direct mail fulfilment. Outsourcing your campaigns to The Direct Mail Company will save your business time, effort and usually a significant amount of money.

Not only do we offer mail fulfilment services, but we also offer bulk postage rates guaranteed to be cheaper than stamps, franking and mail mark franking. Due to the high volume of mail, we send each year, we offer much lower postage costs than standard and franked bulk mail.

Just because we offer much lower postage rates for mass mailings doesn’t mean we compromise on quality.

We ensure your mail is delivered on time, every time using Whistl, Citipost, UKMail and Royal Mail to deliver the final mile, always.

Contact us today on 0808 156 0115 or email sales@newdmc.flywheelsites.com with your enquiry.

Advertising direct mail is a great way to get your compelling, targeted information straight in front of your audience.

A well designed, persuasive, direct mail campaign sent to the right people at the right time will help generate leads or boost sales for your business.

In this article, we look at why advertising direct mail is so effective, especially in a world full of digital forms of communication.

Why Is Advertising Direct Mail So Effective?

With many organisations choosing to market their business using email, social media and other online channels, you may ask if direct mail is still effective?

Here at the Direct Mail Company, we believe when strategically integrating your direct mail campaign with your online channels it certainly. Here are our 5 reasons to consider sending advertising direct mail.

Reasons To Consider Advertising Direct Mail

Here are 5 reasons why your business should consider sending advertising direct mail:

• It’s Direct – Advertising direct mail is a form of direct marketing (no surprises there it’s in its name). When mailing your database, your organisation is making direct contact with the recipients.
• It’s Personal – Direct mail allows you to add that personal touch to your campaign. Sending personalised direct mail is proven to improve response rates.
• Highly Targeted Campaigns – Each direct mail campaign you send can be tailored for a specific audience. For example, you can send advertising campaigns for new prospects or long time customers. So, you can tailor the campaign to your customers based on their buying habits.
• Offers High ROI and Response Rates – A well managed advertising direct mail campaign is proven to provide a high return on investment due to the high response rates.
• Easily Track Success – Sending a direct mail campaign gives you the ability to track its success. For example, counting the number of coupons redeemed, visitors to custom landing pages or enquiries generated. By tracking and analysing the results of your campaign, you can see what is working and if any changes need to be made for the next campaign.

Sending Your Advertising Direct Mail With The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We provide a wide range of direct mail fulfilment services to a variety of small and large clients across the country.

At our UK based mailing house, we heavily invest in the latest printers and enclosing machines, whilst keeping in line with GDPR for secure mailings.

Many of our clients use us to save money on postage as we send millions of mailings per year. Therefore we can pass the savings onto you with our great bulk postage rates.

We use DSA providers and Royal Mail to deliver our clients mailshots, ensuring they the best value for money without compromising on quality.

For more information on our direct mail solutions, please call us on 01924 434394 or email sales@newdmc.flywheelsites.com with your request.

The Direct Mail Company is a professional mailing house offering a variety of direct mail solutions to small and large clients across the country.

With our direct mail solutions, you can choose from a range of integrated services to craft the perfect direct mail campaign for your business.

In this article, we highlight our direct mail solutions to find the ideal fit for your organisation.

Direct Mail Solutions

Direct mail campaigns are still one of the most effective ways to advertise your business.

The Direct Mail Company can handle the entire process efficiently from start to finish, including data processing, design, print and mail.

About Our Direct Mail Solutions

Find out about our direct mail solutions:

• Data Processing – We offer bespoke data processing services for direct mail to ensure your data is the best it can be. We can save you money by cleansing your data and also filtering out poor data records to maximise your ROI.
• Personalised Direct Mail – We have a wide range of personalised direct mail solutions available for both advertising and transactional mail. By personalising your direct mail campaign, you, the recipient, will feel more valued and will increase your response rate.
• Printing Services – Using our intelligent printing services, you can create more effective and cost-effective campaigns. We can print anything from letterheads, invoices, envelopes to postcards, flyers, brochures and so much more. Find out more about our direct mail printing services.
• Postcard Marketing – Postcard marketing is a smart strategy for promoting your business, product, service or event. There is a long history of successful direct mail campaigns using postcards.
• Mailing Enclosing – We offer a range mail enclosing solutions to ensure that your direct mail is enclosed using the most effective method to guarantee your mailshot arrives in perfect condition
• Bulk Postage Rates – We offer bulk postage rates and discounts that guarantee to cheaper than stamps, franking and mail mark franking. Due to the high volume of mail, we send each year we can offer you mass mail bulk postage rates and discounts. Contact us today on 0808 2533 798 to enquire about our bulk postage rates.
• Returns Management –  It is recommended you have a returns procedure in place for your direct mail campaign. We handle direct mail returns management in house and use barcode technology to process returns quickly and efficiently.

Direct Mail Solutions From The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We provide a wide range of direct mail solutions to a variety of small and large clients across the country. At our UK based mailing house, we heavily invest in the latest printers and enclosing machines, whilst keeping in line with GDPR for secure mailings.

Many of our clients use us to save money on postage as we send millions of mailings per year. Therefore we can pass the savings onto you with our great bulk postage rates.

We use DSA providers and Royal Mail to deliver our clients mailshots, ensuring they the best value for money without compromising on quality.

For more information on our direct mail solutions, please call us on 0808 2535 413 or email sales@newdmc.flywheelsites.com with your request.

In this article, we explain the advantages and disadvantages of direct marketing.

There are many pros and cons of direct marketing you need to consider before starting a campaign.

Advantages and Disadvantages of Direct Marketing

Do you know the definition of direct marketing?

Direct marketing is an effective and powerful way to share information about a product or service to prospects.

What Are The Advantages and Disadvantages of Direct Marketing

Let’s explore the advantages and disadvantages of direct marketing…

Advantages Of Direct Marketing

Here are the advantages of direct marketing:

• Targeted – With direct marketing, you can send specific messages to certain groups of customers and potential customers based on their buying behaviour or demographics. The more you target your marketing then, the more successful your campaign will be.
• Builds Loyalty – A direct marketing campaign can build brand loyalty by continually sharing your brand’s message on different direct marketing channels.
• Personal – You can personalise the message for your audience. Personalised direct mail will help improve response rates.
• Measurable – Direct marketing campaigns can be tracked and monitored to analyse the results of the campaign effectively.
• Affordable – Some direct marketing campaigns like postcard marketing or email marketing can be very cost-effective.
• Informative – Direct marketing campaigns deliver detailed information on your products and services.

Disadvantages of Direct Marketing

However, although there are many advantages of direct marketing, there are some disadvantages you need to consider:

• Intrusive – Some people find direct marketing annoying and intrusive. If people find your marketing mail annoying, then it can create a negative brand association.
• Environmental Impact – Some direct marketing techniques are associated with having an environmental impact, mainly direct mail. This can be reduced by targeted direct mail campaigns and using recycled materials.

Direct Marketing with The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire specialising in both the UK and international direct mail fulfilment.

Our main aim is to provide our clients with a fast turnaround, low cost and efficient mail fulfilment service.

Here at The Direct Mail Company, we offer great bulk postage rates, so you can save money on your next direct mail campaign by taking advantage of our cheap postage rates.

We use leading delivery companies including Whistl, UKMail, Citipost and Royal Mail, to deliver your direct mail campaigns on time.

If your business is planning to send a direct marketing campaign, please contact us on 0808 2533 845 or email sales@newdmc.flywheelsites.com to see how we can help.

What is direct marketing?

You may have heard the term mentioned before, but do you know what it actually means?

Many people confuse direct mail and direct marketing, but they both have different meanings.

Here at The Direct Mail Company, we wanted to clear up the confusion and give you a clear definition of direct marketing that you will actually understand.

Definition of Direct Marketing

In this article, we give you a definition of direct marketing and explain what exactly is meant by the term.

What is Direct Marketing?

Direct marketing is a marketing method and form of advertising where companies deliver physical marketing materials to a group of customers or targeted prospects about a product or service they are offering.

Direct marketing aims to influence the customer or targeted prospect to perform a specific action.

Direct marketing is an effective and powerful way to share information about a product or service to prospects.

What Are Different Forms of Direct Marketing

Below is a list of different forms of direct marketing businesses can send out:

• Newsletters
• Postcard Marketing
• Phone Calls
• Vouchers/Discount Codes
• Email Marketing
• Text Messages
• Brochures
• Flyers

The Direct Mail Company – A Professional Mailing House

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We provided a wide range of direct mail fulfilment services to a variety of small and large clients in and around the West Yorkshire area.

Our main aim is to provide hassle-free printing and mail services for your business at the best possible price whilst not compromising on quality. We even offer great bulk postage rates for volumes of mail above 500.

We guarantee to be a cheaper solution than franking and stamping your mail. By using leading delivery companies including Whistl, UKMail, Citipost and Royal Mail, you can take advantage of great postage rates.

Please call us today on 0808 2535 413 or email sales@newdmc.flywheelsites.com with your enquiry.