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Direct mail marketing campaigns remain a key tool in the overall marketing plans of businesses across the world. When executed correctly, direct mail marketing strategies can be a great way of gaining visibility with measurable results. So what are effective direct mail marketing strategies?

What Are Effective Direct Mail Marketing Strategies?

An effective direct mail marketing strategy will help your business get put on the map by the recipients. Sending out items like postcards or letters can really help people understand what your business is about and what services you offer. How will you be a benefit to the customers? What do you want the recipients to do with your direct mail piece? These are questions you should be asking yourself when planning and executing a direct mail campaign.

7 Effective Direct Mail Marketing Strategies That Actually Work

1. Think about the design: Everything you put on your direct mail piece has a reflection of your brand. You can support your content with a good design that will help boost your credibility and engage the potential customer’s attention to you.
2. Make it personal: Personalise your prospecting or promotional letter. Addressing the customer by name may help attract attention to you. It also shows you went the extra mile Personal touches will help you stand out.
3. Be authentic: You can avoid any messages that look like you’re trying to be making a sale straight away, people can see this from a mile away. Explain your offer truthfully, so people are more likely to respond.
4. Create a direct and easy call to action: What do you want your customer to do? Call you? Schedule a consultation? Visit your physical store? Be clear and direct with your piece and maybe think about creating a sense of urgency by letting customers that supplies are limited.
5. Use simple language: Think about your piece of mail as a one to one communication. Think about making your content in straightforward language. You could write it as if you’re talking to them face to face.
6. Be consistent: Companies see the highest response rate from their campaign when they integrate it with other marketing methods. One single mailing does not make the campaign. Be ready to send out a whole series of mailings so you can create a better rate of response.
7. Don’t be afraid of sending postcards: Postcard marketing is an effective way to promote your business, product, service or event. Postcards outperform other mailing formats and have a response rate of 42%, meaning they will increase the ROI of your direct marketing campaign.

Direct Mail Marketing Strategies

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire. We provide a wide range of mail fulfilment services to small and large clients in the UK and overseas. Our mail fulfilment services include bespoke data cleansing, printing and mail, mail enclosing, bulk postage and returns management.

Here at The Direct Mail Company, we aim to provide an outstanding hassle-free mail fulfilment service for your business at the best possible price. We offer unbeatable bulk postage rates we guaranteed to be cheaper than stamps, franking and mail mark franking. By using DSA providers, including Whistl, UKMail and Citipost, we can access the cheapest postage rates in the industry. Royal Mail will always delivery the final mile of your mail, making us a great alternative to Royal Mail for letters.

If you would like a quote on your direct mail marketing campaign, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your request.

Postcard marketing is one of the most popular and most successful ways to build your business for a life of profit. Marketing with postcards has emerged as one of the best ways to bring targeted customers to your website. Effective postcard marketing campaigns must give measurable results, accountability and data that other companies can use in future marketing campaigns to be more successful.

Why Use Postcard Marketing?

• Direct mail holds the best household response rate of all other marketing channels.
• A large number of people say that postcard marketing makes them feel more valued and created an authentic relationship with the company sending them direct mail.
• More people are influenced to visit the website of the company after receiving their postcards. These are mostly first-time buyers.

Postcard marketing is a powerful strategy, but only if you do it right.

How To Plan A Postcard Marketing Campaign

You might find it tempting to go right ahead with your postcard design, but you will need to plan the entire campaign for success. Do things like determining the objectives of your direct mail campaign, identify your target audience, create an offer and then go ahead to decide what action you want the recipients of the direct mail campaign to take.

The Definitive Guide To Postcard Marketing

Here’s our definitive guide to postcard marketing:

Set goals

Setting goals for your marketing campaign will be beneficial in the long run. Ask yourself what exactly you want your postcard to achieve? Some general goals might be:

• Introduce people to a new product.
• Influence sales with a discount offer.
• Attract new customers.
• Make people who are already buying your service/product to buy from you again.

It’s a good idea to turn some of these goals into more specific goals that can be measured. This will lend insight into how much your postcard campaign has worked.

For example:

• Make 100 sales.
• Get responses from 50 leads.
• Generate a return on investment.

Once these have all been established, you will be able to make decisions that help you achieve the goals much easier.

Determine your audience

You’ll need to identify your audience. You might want to send postcards to a house list made up of existing customers, or you might create a new mailing list.

If you are sending postcards to a house list, all you will need is your customer’s contact details. However, if you are sending it to a new list to gather new customers, your list should be made up of people that will match your demographic data for your customers, such as:

• Age
• Gender
• Income/occupation
• Location
• If they have children
• Hobbies and interests
• Buying habits
• Marital status

You might find yourself wanting to segment your list. For example, you might make two small lists to see which performs best, then send the version to the largest list.

Create a captivating offer

You know what you want your postcard mailing to achieve and who are going to be receiving them. You will now need to discover how you will get those people to respond, meaning you will need to develop a captivating offer.

Ask questions that your customers may ask;

• What problems do they have?
• What are they wanting?
• Are you selling proposition unique?
• How can you solve problems?

Then determine what you can offer customers to motivate quick responses. Maybe your solution is enough, but you can increase the response rates with a limited time offer: a discount or a free item, possibly a buy one get one free deal. A deadline will help influence a quicker response. Your offer needs to be captivating so that customers will want to respond straight away. Think like your customers and ask yourself if your offer is good enough to motivate them to buy?

Shape what action customers should take

You will need to decide what customers should do when they respond to your postcards.

• Calling your companies’ phone number.
• Visiting your location.
• Paying a visit to your website.
• Liking your social media page.

Whatever action your customers take, you need to be ready for the response. If they are visiting your website, then you should have a landing page or a catalogue ready for them to look at. If they are coming to your store, staff will need to be ready to help them with your offer. Make sure the experience is cohesive.

Postcard writing

The copy of your postcard or the wording of your card will have to deliver a message that will influence recipients to take action.

Craft a strong headline – You headline is very important as a part of the text. It must command attention, create a desire, and inspire recipients to read the rest of the postcard they have received from you. An example would be “Increase sales by 10%” Or “Act fast to get 25% off your next order”.

Headlines like that will generate an interest in your message. The first creates excitement and promises a benefit. The second offers a discount on merchandise and also suggests a deadline.

Approaches you can take with your headline – You should be able to create excitement, solve a problem, promise a benefit, intrigue with a question and deliver a special offer. Think about your target demographic; what will they want? What worries might they have? What are the problems they face? Use the answers to create your own postcard headline.

List your benefits

Your headline will draw customers into reading the rest of your postcard copy. Now you need to list benefits to create desire or reinforce the message you present in your headline. You can reveal benefits as bullet points; this will make it easy to read and understand. Tell your customers how your product will solve any problems they have or improve their lives. Highlight your unique selling point to separate yourself from the competition.

Deliver your offer

You now need to make your pitch. Deliver a special offer that will influence them to take action almost immediately

Add a call to action – You need to feature a compelling call to action, this can; reiterate your main benefit and your unique selling proposition, tell them about your deadline, restate your offer and tell customers exactly what to do next to take advantage of your offer.

Postcard Marketing From The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

Our mail fulfilment services are trusted by a variety of small and large clients in the UK and overseas.

Our mail fulfilment services include bespoke data processing; printing solutions; mail fulfilment and bulk postage rates. Many of our clients come to us to save money on their postage. By taking advantage of our bulk postage rates, you will save a significant amount of money on postage costs. Due to the high volumes of mail, we send each year; we will offer you the lowest possible postage rates for your bulk mail.

Due to the high volumes of mail, we send each year; we will offer you the lowest possible postage rates for your bulk mail. We do this by using DSA providers such as Whistl, Citipost and UKMail. These companies complete the sortation for Royal Mail which is how we achieve the lowest postage rates.

For more information on outsourcing your direct mail campaigns to The Direct Mail Company, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your enquiry.

What are the benefits of direct mail marketing?

What Are The Benefits Of Direct Mail Marketing?

 

10 Benefits Of Direct Mail Marketing

 

Here are 10 benefits of direct mail marketing:

 

1. Direct mail is targeted. Each campaign can be tailored to a specific audience, from long time customers to potential new customers.
2. The mail can be personalised. The mail can include things such as the recipient’s name and other personal information. This means that customers are more likely to read your message and follow up by purchasing a product or service from you.
3. Direct mail is tangible. Because the mail is essentially going directly to the customers, they are basically guaranteed to see and then read your message. They can also touch the mail you have sent out, making them more likely to think it’s reliable.
4. It’s a familiar format. Postal Service is one of the oldest public service institutions in most countries. Many customers are sceptical about email messages or other marketing media; they always remained more receptive to direct mail.
5. The mail is versatile. There are a wide variety of formats and options when it comes to direct mail, from postcards and brochures to magazines. These make direct mail a great strategy for almost any area.
6. The results can be measured without complicated analytics. Tracking the success of a mailing campaign is easy; all you need to do is count the number of enquiries made from your given mail piece.
7. Creating and executing a mailing campaign is easy. If you use widely available desktop tools, anyone can create a design for a mail piece. Web-based direct mail programs also allow businesses to design their mail pieces, import mailing lists and have their campaign printed and sent out to the recipients.
8. It is cost-effective. The creation of the mailing piece itself is easy and affordable; it’s also relatively economical.
9. It supports other marketing efforts. Mailing materials can support a brand-building through other media. Making a cohesive campaign that includes both traditional approaches and technology. This raises awareness and reaches customers and potential customers who may prefer more established marketing venues.
10. Direct Mail has a great track record. As this technique has been used so widely for a long time, much data exists to demonstrate the effectiveness of direct mail.

Sending Your Direct Mail Campaign With The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire. We specialise in both the UK and international direct mail fulfilment.

Do you want to outsource your printing and mail requirements? Outsourcing your direct mail campaigns to The Direct Mail Company means you will benefit from a hassle and stress-free service. We can take care of all your printing and mail needs. We can even get you the cheapest bulk postage rates in the industry. Our postage rates guarantee to be cheaper than stamps, franking and mail mark franking. By using DSA provider Whistl, UKMail and Citipost, we can access the cheapest postage rates in the industry, and Royal Mail will always deliver the final mile of your mailing. We are great alternatives to Royal Mail for letters. If you would like to outsource your direct mail requirements to us or require more information, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your request.

A successful campaign can bring a great return on investment and give a boost to your business. In this article, we explain how to optimise your direct mail campaigns.

Tips For Optimising Your Direct Mail Campaign

Here’s tips for optimising your direct mail campaign.

7 Tips For Optimising Your Direct Mail Campaign

Here are The Direct Mail Company’s 7 tips for optimising your direct mail campaign:

• Define the audience
• Personalise your mail
• Create a great design
• Add value to your mailshot
• Be persuasive
• Create a call to action
• Analyse your direct mail campaign

Define the audience

You need to know who you are going to send your direct mail to. You can do this by understanding the right target audience. Your messaging and design need to be tailored to the audience you have chosen and how they will respond to the mail you send.

Segment into more specific audiences based on each different stage of your buyer’s journey, such as gaining new customers or having returning customers.

Personalise your mail

Personalised direct mail has a great impact on the response and the open rate of your direct mail. Create personal messages for your customer, use youe=r customer’s name, but also give them a custom message, knowing their purchase history and where they live.

Personalising your mail in this way will allow you to have a connection with the recipient and make them feel more like a valued customer, rather than one of many others.

Create a great design

Your mail should have a design that stands out and catches the eye of recipients. The design needs to make sure that your mail will actually be looked at, rather than being ignored and thrown away.

Experiment with things like flyers, postcards and brochures. Make sure you use your companies colours and use high-quality images to ensure your direct mail catches the eyes of your audience.

Add value to your mailshot

You’ll need to add value to your audience and offer them something to them. Something like a deal, discount for a product or special offer code. This will give them a reason to purchase your product or service now. It also helps them turn into customers.

Think about what you can do for your audience. What do they need? What do they want? You could test different offers with other segments and decipher what offers your audience respond to.

Be persuasive

Your mailshot should be able to persuade the recipient to act on your mail depending on what it is. Focus on what benefits your company provides and how you can help solve any issues.

Grab the readers attention with simple language and being straight to the point. Make sure it’s short and not too long as your reader is more likely to read it. Use bullet points, short paragraphs whilst highlighting the important points to persuade your recipients.

Create a call to action

This will drive action in your recipients and help turn them into customers. Think about what you want your customer to do after receiving your mail. This could be something such as calling your business’ phone, booking an appointment or to learn more about your business.

Make sure to add that feel of urgency by holding a time-limited call to action, so they feel like they have to act instantly. Make it clear, so the recipient knows what to do next.

Analyse your direct mail campaign

To properly optimise your campaign, you will need to improve the way you do your mail continuously. You need to be setting yourself trackable goals before you start your campaign.

You can do this through tracking if people have answered your call to action such as an offer code, landing page or tailored URL. Analyse these to optimise your direct marketing campaign’s performance. Then find out what is working well and what needs to be improved on.

The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

Our mail fulfilment services are trusted by a variety of small and large clients in the UK and overseas.

Our mail fulfilment services include bespoke data processing; printing solutions; mail fulfilment and bulk postage rates. Many of our clients come to us to save money on their postage.

By taking advantage of our bulk postage rates, you will save a significant amount of money on postage costs.

Due to the high volumes of mail, we send each year; we will offer you the lowest possible postage rates for your bulk mail. We do this by using DSA providers such as Whistl, Citipost and UK Mail.

These companies complete the sortation for Royal Mail which is how we achieve the lowest postage rates.

For more information on outsourcing your direct mail campaigns to The Direct Mail Company please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your enquiry.

The 5 direct mail marketing trends for 2019.

As many marketers reflect on what went well in 2018 and what they need to improve in their campaigns for the new year, we highlight the 5 direct mail marketing trends you need to watch in 2019 to ensure your campaigns fit into an ever-evolving digital world.

In May 2018, we saw the General Data Protection Regulation (GDPR) come into play which sent the direct mail industry soaring as mailshots are now becoming increasingly popular for marketers to engage with their audience.

Proving that 2018 was the year direct mail made a massive comeback with many businesses recognising the benefits of sending targeted mail campaigns. In this article, we highlight 5 direct mail trends for 2019.

What Are The Direct Mail Marketing Trends For 2019

What are the direct mail marketing trends you can expect to see in 2019? Over the years, direct mail has gone through major changes which include introducing new tools and strategies, making it a popular marketing channel.

5 Direct Mail Marketing Trends For 2019

Here are 5 direct mail marketing trends for 2019:

1. Multi-Channel Integration
2. Personalised Direct Mail Will Become Standard
3. Create A Simple Direct Mail Design
4. Incorporate Images With Written Content
5. Utilise Your Data To Send A More Targeted Message To Recipients

Multi-Channel Integration

The main trend for direct mail in 2019 is the multi-channel integration with digital campaigns, for example, including QR codes or personalised URLs on mailshots.

A recipient can then scan the code or visit the URL to reach a targeted landing page with personalised content.

This approach allows a business to follow-up on messages across multiple platforms. If you haven’t already integrated your marketing message across all channels, then now is the time. Multi-channel integration is the future with approximately 90% of retailers saying multi-channel marketing is key to their success.

Personalised Direct Mail Will Become Standard 

In 2019 we will see personalised direct mail pieces become the standard.  Sending out a generic “me too” campaign to all your recipients will not give your business the return on investment it is looking for.

In fact, personalising your direct mail shots for each recipient will increase response rates by over 30%! Personalised campaigns are one of the most effective ways to communicate with your customers with relevant and tailored content.

Create A Simple Direct Mail Design

When creating a successful mailshot campaign, you want to keep the design as simple as possible. Having a minimal design is the way forward to catch your recipient’s attention.

We recommend including an image that is clear and powerful to the reader and keeping text short and to the point. Having a simple, clean and authentic design is much more effective.

Incorporate Images With Written Content 

Incorporate strong and compelling visual images in with your written content to tell a story to the reader.

For example, include an image that represents your brand’s ethos, history or future. Combining the image with written content will not bombard the reader with too much narrative.

Utilise Your Data To Send A More Targeted Message To Recipients 

Utilising your data to send targeted mail pieces to recipients has been the goal for many years.

However, in 2019 companies are expected to dig deeper into the world of personalisation and gather enhanced data on their customers that they can segment when sending out campaigns.

For example, creating customer profiles based on their purchase history and product recommendations allows you to send a targeted mail piece personalised for each recipient.

Sending A Direct Mail Marketing Campaign With The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

Our mail fulfilment services are trusted by a variety of small and large businesses in the UK and overseas.

We aim to take the hassle out of direct mail by providing you with an end to end service with clear pricing, a dedicated account manager and your mail delivered on time, every time. Our direct mail fulfilment services include printing solutions, mail fulfilment and bulk postage rates.

Many of our clients come to us to save money on their postage. By taking advantage of our bulk postage rates, you will save a significant amount of money on your postage.

Due to the high volumes of mail, we send each year; we will offer you the lowest possible postage rates for your bulk mail.

We achieve the lowest postage rates in the industry by using DSA providers such as Whistl, Citipost and UKMail. These companies complete the mail sortation for Royal Mail which is how we get access to the lowest postage rates.

For more information on sending a direct mail marketing campaign with The Direct Mail Company, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your enquiry.

Our mailing services are perfect if you are looking to outsource mail fulfilment to a leading mailing house.

If you currently complete you direct mail fulfilment in-house, you will know that it can be both times consuming and expensive.

Outsourcing your mailing services to a professional mailing house will bring many benefits to your business.

Below we explain why you should outsource to a professional mailing house for either transactional mailings, postcard marketing and other advertising direct mail requirements.

Direct Mailing Services

It is much more cost-effective for your business to outsource mailing services to a professional mail house.

A professional mailing house is your one-stop-shop for all your printing and mailing needs because they (we) look after the print, mail and posting of your campaigns.

This form of direct marketing is perfect for any business that is wanting a stress free service for your mail fulfilment requirements.

This allows businesses to take advantage of fully outsourced solutions that we provide.

Why Should You Outsource Mailing Services?

Outsourcing any task for personal or work-life has become crucial in today’s fast-paced society.

As a business owner, you have a lot to worry about and a huge amount of responsibility for most tasks.

You don’t want to stress about the fulfilment of your next big direct mail campaign, which is why deciding to outsource your direct mail is a great investment for your business.

We mail for some of the world’s biggest brands such as Expedia and Adidas right through to your local plumber who is looking to send 1,000 postcards locally.

Here are the benefits of outsourcing your campaign to The Direct Mail Company:

Benefits Of Outsourcing Mailing Services

The benefits of outsourcing your mailing services to The Direct Mail Company:

• Hassle & Stress-Free Service – We will provide you with a hassle and stress-free mail fulfilment service.
• More Cost-Effective – Outsourcing your direct mail campaign to us will save your business money. You will receive the best and most efficient results for the mailing process, which means lower costs for your business.
• Cheaper Postage Rates – We offer the cheapest bulk postage rates in the industry for the UK and International campaigns. By sending your mail with us, you benefit from discounted postage rates for letters, packets and parcels.
• Less Time Consuming – Taking advantage of our mailing services will save your business time when designing, printing and mailing your campaign.
• Improved Accuracy – As we are experts within the industry, you can rely on us to take complete care of your campaign, meaning accuracy is improved, and you can relax knowing the mailing the process is going smoothly.
• Access To The Latest Equipment – We have heavily invested in the latest machinery, meaning you will have access to the latest equipment such as printers and mail fulfilment machines.
• Experts Within The Industry – As we have been working within the mailing industry for several years, we will provide you with knowledge and experience to help you find the best and most cost-effective way to send your direct mail campaign which will help maximise your ROI.

Outsource Mailing Services To The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire. We provide a variety of mail fulfilment services to small and large clients in the UK and overseas.

Our services include bespoke data cleansing, printing and mail, mail enclosing, bulk postage and returns management.

Whether you are struggling to keep up with mailing task in-house or are simply looking for a more cost-effective solution, then please contact The Direct Mail Company for outsourcing your mailshot campaigns.

Our main aim is to provide an outstanding hassle-free mail fulfilment service for your business at the best possible price whether you are posting your mail internationally or in the UK.

We offer great bulk postage rates we guaranteed to be cheaper than stamps, franking and mail mark franking.

By using DSA (Downstream Access Providers) providers including Whistl, UKMail and Citipost, we can access the cheapest postage rates in the industry, and Royal Mail will always deliver the final mile of your mailing.

Making us a great alternative to Royal Mail for letters.

If you would like to outsource mailing services to us or require more information, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your request.

Here at The Direct Mail Company, we are pleased to announce the launch of our new website, making it easier than ever for you to obtain quotes for mail fulfilment and bulk postage. In this article, we show you what has changed…

The Direct Mail Company Website Redesign

After 2 months of research, hard work and dedication, we are excited to announce the launch of our new website. Our new website is now live and available at test.thedirectmailcompany.co.uk.

The goal of our new website is to provide our visitors with an easier way to learn about The Direct Mail Company’s services and solutions and also obtain quick quotes.

The new website is user friendly and gives better access to instant quotes, latest offer and industry news. The new update includes changes to navigation, drop-down menus and pages. We’ve improved the structure of our content so, you’ll be able to find what you need quickly. There’s a selection of smaller, but impactful changes, to make your experience of The Direct Mail Company site that much better for you.

When we started the project, we had big ideas, from making the website simpler, easier to obtain quotes and including a bulk postage calculator.

Amongst the new features of the site update, we’ve created an instant bulk postage rates calculator to see how much you will save by using us against Royal Mail prices and clearly highlight your savings in pound and pence. We have now added ‘special offers‘ where you can see the latest offers on mailings each month.

We hope you like the changes and if you have any feedback, please let us know on Facebook or Twitter.

The Direct Mail Company A Professional Mailing House

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We specialise in the UK and International mail fulfilment for a variety of small and large organisations in the UK and overseas.

We can provide you with an end to end service for your mailshot campaign. We aim to take the hassle out of direct mail by providing you with clear pricing, a dedicated account manager and your mail delivered on time, every time.

Outsourcing your direct mail campaigns to The Direct Mail Company will not only save your business a lot of time and effort but also a significant amount of money.

Many of our clients use us to save money on their postage. We offer great bulk postage rates due to the amount of mail we send out each year. This means we can pass these savings onto you!

We use DSA providers and Royal Mail to deliver our clients direct mail campaigns, ensuring they receive the best value for money without compromising on quality.

For more information on our direct mail services, call us today on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your enquiry.

Why should you send direct mail marketing campaigns?

Direct marketing is an effective and powerful way to share information about a product or service to prospects. In this article, we highlight 14 reasons why you should send direct mail campaigns…

14 Reasons Why You Should Send Direct Mail Campaigns

Here are The Direct Mail Company’s 14 reasons why you should send direct mail campaigns:

1. Direct Mail Has A High Return On Investment
2. Direct Marketing Is Highly Targeted
3. Personal Touch To Your Marketing Efforts
4. Direct Mail Stands Out
5. Direct Mail Is Cost-Effective
6. Personalise Your Mail Shot For The Recipient
7. Direct Mail Improves Brand Awareness
8. Easy To Monitor & Track The Success Of Campaigns
9. Proven History Of Success Sending Direct Mail Campaigns
10. People Read Direct Mail Campaigns
11. Direct Mail Is Tangible
12. Direct Mail Has The Greatest Levels Of Engagement
13. Supports Other Marketing Efforts
14. Easy To Create & Execute A Direct Mail Campaign

Why Should You Send Direct Mail Marketing Campaigns?

With the new GDPR in place, mailshot campaigns are becoming increasingly popular for businesses, proving that direct mail is on the rise with many businesses recognising the benefits of sending targeted direct marketing campaigns.

Sending A Direct Mail Campaign With The Direct Mail Company

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire. We specialise in a wide range of printing and mailing solutions to a variety of small and large clients in the UK and Overseas. We have heavily invested in the latest printers and enclosing machines, whilst keeping in line with GDPR for secure mailings.

Our main aim is to provide an outstanding hassle-free mail fulfilment service for your business at the best possible price. We offer great bulk postage rates guaranteed to be cheaper than stamps and franking. Are you looking for a cheaper postage rate than Royal Mail? We can help! If your business regularly sends out letters or direct mail campaigns, then you can take advantage of our cheap bulk postage rates. We specialise in offering our clients cheap postage rates on their mailings. If you currently stamp or frank your mail, we guarantee to be a cheaper solution making us a great alternative to Royal Mail for letters and parcels.

For more information on our direct mail solutions, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your request.

What is bulk postage? It can be not very clear knowing what is meant by the term bulk mail postage.

If your business regularly sends out letters or direct mail campaigns, you’ll know that bulk postage is the single biggest area you can save money. In this article, we tell you everything you need to know about bulk postage.

What is bulk postage?

Bulk postage is mailed and processed in bulk, as the name suggests, at reduced postage rates. Sending bulk mail means you can benefit from cheaper postage rates. Many businesses send bulk mail for advertising purposes.

What Are The Benefits of Bulk Postage?

1. Cheaper costs – Costs and profits are always at the centre of the business, and the largest attraction for bulk mail is that it has a reduction in cost it brings with it.
2. Reach a larger number of customers – Another benefit of bulk mail is that it gets to a much bigger number of customers as well. The savings you make would help you send more direct mail if you wanted.
3. Reach the correct customers – Using a mailing house would mean that you can reach a larger audience. But you can also reach the right customers as well.
4. Revenue generation – With bulk postage being cheaper than other forms of direct mail, it makes it more likely for you to save money and make an income.
5. Timesaving – When running a company, you can mail everything yourself. But this would take a lot of time. Although mailing companies charge a fee, the time spent individually working on a large amount of mail could be spent improving other parts on the business you are running.
6. Save your business money – Sending a large amount of mail will cost a lot when you’re paying for the full postage price. Bulk postage from a mailing company will save money. And they will give the best postage rates depending on the size of what you are sending.

Bulk Postage Rates From The Direct Mail Company

How much does a direct mail campaign cost?

Direct mail is an effective way to communicate with your customers and potential prospects.

With the General Data Protection Regulation now in place, more marketers are choosing to send mailshot campaigns to their databases.

Proving that direct mail is marketing a comeback with many businesses recognising the benefits of sending a targeted campaign.

In fact, direct mail has a response rate of 30 times that of email which means it is more cost-effective to send personalised mail campaigns to databases as an opportunity to develop relationships and build your business.

In this article, we show you how much a direct mail campaign cost…

How Much Does A Direct Mail Campaign Cost?

How much a direct mail campaign cost depends on what the mailpiece is and how many recipients you will be sending it to.

On average a direct mail campaign can cost anything from £0.30 to more than £5 per item.

The cost of the campaign depends on how much you spend on design, mailing lists, printing and distribution.

Outsourcing your direct mail campaign to a professional mailing house is the most cost-effective solution.

By outsourcing the work, you will only need to pay a fee for the services you require.

Direct Mail Campaign Cost

Direct mail marketing is the most expensive form of advertising on a cost per thousand.

However, it is estimated that in the UK, over £2 billion is spent on mailshot campaigns each year.

Highlighting that although it is expensive, it can generate fantastic results for your business.

Here we breakdown the costs of direct mail marketing:

• Design Costs – Design can cost anything from £0 -£100 depending on whether you decide to hire a professional, use a template or do it yourself.
• Marketing Content Costs – How much it costs to write the content for your mail piece can range from £0 – £100. You may decide to write your own marketing content or hire a copywriter to create persuasive content for your piece.
• Mailing List Costs – If you already have an established database, then it will cost you £0 to put the mailing list together. However, if you would like to target new prospects, then you can expect to pay £0.03 to £0.20 per record. This cost depends on the quality of the data and how many records you would like to buy.
• Print Costs – Printing costs will vary depending on the following: printing in black & white or colour, quality of paper, paper size, number of pages, single or double-sided and the quantity of the print. As a rough estimate, you can expect to pay anything from £0.02 – £1.50 per person.
• Distribution Costs – Postage is the single biggest area you can save money when sending a direct mail campaign. The more items you are mailing then, the more discount you will get on your postage. For postage, you can expect to pay anything from £0.25 to £2 per item.

Direct Mail Campaign Costs From The Direct Mail Company

The Direct Mail Company, is a professional mailing house based in Wakefield, West Yorkshire.

Our mail fulfilment services are trusted by a variety of small and large clients in the UK and overseas.

We aim to take the hassle out of your mailshot campaign by providing an end to end service with clear pricing, a dedicated account manager and your mail delivered on time, every time.

Our direct mail services include printing solutions, mail fulfilment and bulk postage rates.

Many of our clients come to us to save money on their postage.

By taking advantage of our bulk postage rates, you will save a significant amount of money on postage costs.

Due to the high volumes of mail, we send each year; we will offer you the lowest possible postage rates for your bulk mail. We do this by using DSA providers such as Whistl, Citipost and UKMail.

These companies complete the sortation for Royal Mail which is how we achieve the lowest postage rates.

For more information on outsourcing your direct mail campaigns to The Direct Mail Company, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your enquiry.