If you don’t have much money to spend on your business’ marketing strategy, don’t worry, we’re here to help, we’ve listed our top low-cost direct marketing ideas for small businesses.

With digital marketing channels growing at an impressive rate, there’s plenty of creative and cost-effective direct marketing ideas to increase awareness of your business’ products, service and brand.

Low Budget Direct Marketing Ideas For Businesses

Here are our 21 direct marketing ideas for small businesses:

1. Establish Brand Guidelines. Creating brand guidelines is important because they help you to create a strong brand identity. Guidelines allow you to develop consistent branding across your marketing channels.
2. Publish Creative Content. As the saying goes, “Content Is King”, and it certainly is. Creating unique and shareable content is the key to success and will earn your website some serious brownie points in rankings if you craft an SEO friendly piece of content. Having someone in your team who can create the content will save your business money as a freelance content writer won’t be required.
3. Develop a Social Media Plan. Creating social media accounts for your business, and developing a presence on social media is a great low-cost direct marketing idea.
4. Email Marketing. Email marketing allows your business to engage with new customers and maintain relationships with existing customers.
5. Direct Mail. Create a Direct Mail campaign that delivers results for your business. Including personalised incentives in your direct mail campaign such as birthday discounts or cross, selling offers will encourage the recipient to purchase from you.
6. Business Cards. Update your business cards so, they stand out from the crowd and represent your business.
7. Digital Brochure. Brochures are great sales tools and are ideal for giving to potential customers. Create a digital version that customers can download from your website.
8. Offer Incentives. Send existing customers free samples or other incentives to regain their business.
9. PPC Advertising. A massive ad campaign may be out of your budget, but start a small pay per click campaign with spend limits to ensure your website has instant visibility without breaking the bank.
10. Create Industry Infographics. Infographics are powerful marketing tools because they’re easy to digest, visually pleasing, and people love to share them, which will help you gain referral traffics and links. Use a free graphic design tool such as Canva and use templates to create a stunning infographic for your business.
11. Start a Contest. Use your social media platforms to create a fun contest offering an incentive which your audience to engage with.
12. Sponsor a Local Sports Team. Promote your business in the local area by sponsoring a sports team.
13. Write a Press Release. Press releases are an essential tool to catch the attention of others to your business and its products/service.
14. Refresh Existing Content. Have a look at the existing content on your website and see if there’s anything you can do to give it a new leaf of life. For example, if you have a collection of related blog posts transform them into an ebook.
15. Give Away Freebies at Local Events. Everybody loves free stuff. Giving out branded pens, stress balls and balloons etc. at local events will increase brand awareness.
16. Customer Referral Programs. Create referral programs to get your customers to spread the word about your product or service by offering them an incentive.
17.  Remarking Campaigns. Remarketing at users who have already visited your site is a great way to increase your conversion rate.
18. Advertise Your Business On Company Vehicles. Branding your company vehicles with an eye-catching design and contact details can help to attract new customers as you drive around.
19. Set Up A Company LinkedIn. Having a business LinkedIn account will help drive traffic to your website and is another channel to promote your products, services and content.
20. Case Studies/Testimonials. Having compelling case studies on your website is the best way to showcase the sort of work you do for clients and also the results your work delivers.
21. SEO Marketing. When publishing new content on your website, make sure you target your keywords. You want your website to be visible to the ideal audience that is most likely to buy from you.

Direct Marketing Ideas For Small Businesses

Here are all our 21 direct marketing ideas for small businesses:

1. Establish Brand Guidelines
2. Publish Creative Content
3. Develop a Social Media Plan
4. Email Marketing
5. Direct Mail
6. Business Cards
7. Digital Brochure
8. Offer Incentives
9. PPC Advertising
10. Infographics
11. Contests
12. Sponsor a Local Sports Team
13. Write A Press Release
14. Refresh Existing Content
15. Freebies
16. Customer Referral Programs
17. Remarketing Campaigns
18. Advertise Your Business On Company Vehicles
19. Set up a company LinkedIn
20. Case Studies/Testimonials
21. SEO Marketing

Direct Marketing Ideas For Small Businesses from The Direct Mail Company

Here at The Direct Mail Company, we can help you create a successful direct mail campaign which won’t cost you a fortune.

We are experts in adverting and transactional mail, offer printing services and can even provide your business with bulk postage discounts.

Please contact us today for a quote or further information on our direct mail services feel free to call us on 0808 2533 845.

You may have heard people say that direct mail is better than email and think why?

Especially when online marketing can be a more cost-effective solution for most businesses to spread the word about a particular product or service.

You may even be sat there thinking “Does anyone still read direct mail?’ and “Aren’t postage rates outrageous?”.

Here at The Direct Mail Company, we want to share a few facts and statistics with you to show why sending marketing mail is still a worthwhile investment for your business.

Let’s start with the facts:

• Advertising mail delivers, on average £14 return on investment for every £1 spent
• Consumer advertising is estimated to generate nearly £27 billion worth of business a year (a 2.3% increase)
• 60% of consumer advertising mail is opened, and 40% is read
• 56% of consumers have purchased after receiving advertising mail – warm mailings perform best, with 38% of consumers buying from these at some point.
• Business managers open 82% of the advertising mail they receive

When strategically integrating your direct mail with your online channels, it is certainly effective.

What Makes Direct Mail So Effective?  

1. Direct marketing allows you to target specific types of customers.

Every business has a specific audience they would like to target their campaign at. This can be defined by their age, location, income level, education status, hobbies and more. If you aim your marketing mail campaign at your target audience, you’ll obviously generate better results from your campaign if you aim your advertisements at only these customers.

2. Marketing mail campaigns help you make the most of every marketing pound spent

Being able to create targeted direct mailing list translates directly into savings for your business. You won’t need to waste money on advertising to those who have no real interest in your business. Therefore, you can customise the nature of your direct mail and tailor your marketing message more effectively.

3. A direct marketing campaign produces results.

You can easily track the success of your marketing campaign. The success is measured by how many new customers you attract, vouchers redeemed or visits to a custom landing page.

4. Marketing mail can be personalised.

Another reason why mailshots are so effective is it can be personalised. The Direct Mail Association has previously estimated that personalisation will improve a direct mail campaign ROI by anywhere between 300% to 1000%.

Contact The Direct Mail Company

At the Direct Mail Company, we would love to hear from you to discuss a future marketing mail campaign for your business.

We aim to provide you with stress-free service, allowing us to take control of your direct mail so, that you can have confidence in a seamless service, with your mail printed, enclosed and delivered on time. Every time. If you would like tto usese us for cheap bulk postage rates, then please contact us for rates.

If you would like to find out more about how the Direct Mail Company can help you with your next campaign, please contact us today on 0808 2533807 or email sales@newdmc.flywheelsites.com with your enquiry.

Every year businesses throw more and more money into digital marketing, but direct mail is still an effective marketing tool for your business.

In fact, direct mail marketing is actually one of the most viable and proven strategies to attract the attention of your target audience.

Sending out a personalised direct mail campaign will increase response rates by over 30% – Wow!

Sending out a generic “me too” campaign won’t give your business the return on investment you’re looking for.

We have summarised several ways a business can send out a personalised direct mail campaign that actually delivers:

How to send out personalised direct mail campaigns?

Personalising your campaign with personal information is one of the most obvious and frequently used examples of personalisation:

• Name and address – This is the simplest form of personalisation to a mailshot. It shows you are aware of the customer’s name and address, and it isn’t just a mass mailing to generate leads for your business.
• Gender – Personalise the campaign by gender when there is likely to be a difference in gender response
• Personalise offers and promotions – Create bespoke offers and promotions for your customers based on their buying habits. For example, offers which are personalised base on the customer’s interests or past purchases, upsell and cross-sell products.
• Location – Entice your customer to join people with similar interests who buy the same things. For example, neighbours have purchased your product or service, and they shouldn’t miss out.
• Special events – An effective way to connect with your customers is by segmenting your lists. For example, if you collect customer birthday data, you can send them happy birthday messages and send them a special offer or gift which will nurture the relationship.

Customer Segmentation

Segmenting your customer database will help you create a successful personalised direct mail campaign.

For example, you could segment based on behavioural patterns or their location, which will help you develop brand loyalty.

Personalised Direct Mail – The Direct Mail Company 

Here at The Direct Mail Company, we create personalised direct mail that delivers results.

We have a range of personalised mailing solutions available for both transactional and advertising mail.

Contact us today on 0808 2533 836 to discuss your personalised direct mail or email us at sales@newdmc.flywheelsites.com.

The festive season is over, and we’ve celebrated the end of another year. As we’re getting back into the swing of things after the new year takes the opportunity to reminisce about what your business has achieved in 2019 and start afresh by setting new goals.

Creating a direct mail campaign can help your business grow.

Here at The Direct Mail Company, we learnt a lot in the past year, so we’ve put together our top tips for creating a successful direct mail campaign in 2018…

How To Create A Successful Direct Mail Campaign

Tip 1: Know Your Target Audience

The success of direct mail campaigns is often overlooked. Still, it is one of the most effective and inexpensive ways to dramatically increase the leads to your business which is why it’s important you know who you’re targeting.

The better you know your customers, the more effective your direct mail campaign will be. Does your business have a specific type of person that purchases your goods or services? We have found it is often more effective to send out several hundred or several thousand pieces of direct mail to your specific niche market, instead of a random neighbourhood.

Tip 2: Make Sure the Offer Included is Clear and Exciting

Don’t waste your audience’s time by sending out a confusing marketing message.  If someone is willing to give you a chance by reading your material – make sure they don’t regret that decision.

Whether your direct mail offers new insight or service that will genuinely meet their wants and needs, your audience will need some reward to add value to their life for choosing to look at the mail you send.

Remember “What’s In It For Me?” give your audience an offer they cannot refuse.

Tip 3: Make Your Direct Mail Campaign Stand Out From The Crowd

Your marketing mail is a representation of your business. Make sure you make the right impression and stand out. Sending generic direct mail is less likely to get you the responses you want.

You want to be creative and think outside the box with your next direct mail campaign. We recommend sending out personalised direct mail which will make your customers feel more valued and increase the response rate. Here we cover quick and easy ways to personalise your direct mail.

Tip 4: Tell Them What They Want to Know

Don’t mess around, make sure your material is clear and to the point. Inform your reader of the benefits of your product/service and tell them how it will help them specifically.

Tip 5: Make Your Direct Mail Campaign Worthwhile

When crafting the perfect direct mail campaign, you should think about catching the attention and interest of your reader by offering a product/service they desire, which will cause a call for action.

To get the audience to take action, you need to know what you want to achieve and make it as simple as possible for them to do what you want. For example, having an obvious Freephone number in their line of sight with a ‘call to action’ telling them what to do.

Tip 6: Follow Up Your Investment

You can maximise the value of your investment by following it up. Don’t miss out on leads by not following up your direct mail campaign. From our experience, we find people prefer being contacted by post instead of being called to check about their post-opening habits. In your follow-up mail reference your first mailing, so your audience knows who you are.

Tip 7: Monitor The Results of Your Direct Mail Campaign

Once you’ve sent out a direct mail campaign, make sure you measure the results to know how successful it has been. For example, if the call to action is to call a telephone number, make sure the number is dedicated to the campaign so, you can measure how many calls has. Then measure how many sales it has generated. Is it working out to be a good return on your investment?

The Direct Mail Company

If you have big plans for your business’ 2020 direct mail campaigns, please contact us today for a quote.

For more information on our direct mail services feel free to call us on 0808 2533 795 or email: sales@thedirectmailcompany.co.uk

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Here at The Direct Mail Company, one of the very many services we offer is bulk postage rates.

Due to the large volume of mail, we send out each year means we can pass these discounts onto you and send out large quantities of your mail at a highly reduced rate, making us a more cost-effective solution for businesses across the country.

Direct mail is an effective marketing strategy that addresses your customers directly and personally hence why it brings a great return on investment for your business.

However, in some cases, if your direct mail campaign is planned poorly, then losses are inevitable. Due to the sheer cost of running a direct mail campaign, you often have to work to tight budgets and save money with bulk postage discounts.

Bulk Postage Rates Cheaper Than Franking

If you currently frank your mail, we are sure to be a more cost-effective solution. When you pre-sort your mass mail, ensure they are light, accurate, and of the right size, you will receive better discounts for your bulk mail.

What to Consider When Sending Your Mail in Bulk  

Here are our top tips to make sure you get the cheapest bulk postage rates for your mail:

Pre-sort your mail

If you pre-sort your mailings, then this saves the post office time and resources they would of use to do this. Therefore, they reward you with low-cost postage discounts for making their work easier. The best way to sort your mass mail is by postal code or sorting sequence that is preferred by the mailing carrier of preference.

Ensure addresses are accurate

Ensuring the addresses, you are sending the mail to are correct saves you mailing and stationery costs. It is crucial the details are clear, for example, if you state the right postal code, but the wrong street this wastes the post office staff time and resources delivering the mail to the wrong person. This is costly for you because you would have to compile and pay postage for another mail with the right address.

Correct Shaped Envelope  

Conventional and rectangular postage letters or parcel shapes tend to offer cheaper bulk postage discounts. However, when sending out a direct mail campaign using unusually shaped envelopes like triangles and stars can be a good marketing strategy, unusual shapes are charged extra pro-rata. If you’re using

Check the weight

Size really does matter when it comes to bulk postage discounts. The smaller the size of your letter or parcel, the lower the postage cost. If you’re working to a tight budget, it is essential that you write small, but an efficient marketing message.

Bulk Postage Rates from The Direct Mail Company

The Direct Mail Company can offer you great low bulk postage rates on your next direct mail campaign.

For further information on how we can help your business save on postage costs or if you would like a quote, please call us on 0808 2533 795 or contact us online.

Sending the perfect mailshot doesn’t have to involve big budgets or large numbers, but it will involve planning and a little bit of imagination. Your mailshots need to maximise responses to ensure you get a great return on your investment.

Mailshots come in all different shapes and sizes from catching attention to clearly communicating your offer and what to do next.

We’ve put together 5 great tips to help make your next campaign as effective as possible.

Set Targets  

Results will determine if you have created an effective direct mail campaign which is why you want to set targets before. Firstly, you need to decide what you want to achieve. For most businesses, the target is sales, but others look for generating leads or build an active marketing database.

The targets you set will be used to measure the success of the campaign. For example, if you want to achieve a certain amount of sales, you can use this to determine the ROI of your direct mail campaign and see how this spend compares with alternative marketing spend.

Use Good Quality Data

You will need a database for the campaign, and the quality of this data will impact how efficient your campaign is. Ensuring the data, you are using is the best it can be for direct mail is often overlooked. Still, at The Direct Mail Company, we offer bespoke data processing services by cleansing your data and maximising ROI by filtering out poor data.

By removing all the poor data from your records, it ensures that you are not wasting postage as well as affecting your response rate. For this you may need to source data, to help you build up an active mailing list of genuinely interested potential buyers.

Creative Design

A direct mail campaign is an ideal opportunity to show off the creative side of your business. Everything from the envelop used to the ‘look and feel’ of the whole campaign. It’s a great opportunity to build a brand and develop a connection with your target audience.

Here at the Direct Mail Company, with our experience and expertise, we can craft the perfect mailshot for your business and also offer advice to ensure the campaign is successful.

Contain A Simple Offer

A mailshot is not just about posting existing brochures or leaflets; it needs to have a clear offer than cannot simply be refused. The message needs to be consistent throughout the mailer, which will give the recipient a reason to act now. Without a clear offer, the campaign is unlikely to succeed.

Make sure your offer is in a tone and language that your target audience will understand and prompt response.

Track The Campaign

Without putting appropriate tracking methods in place, there is no way to measure the success of the direct mail campaign. Therefore, there must be some tracking incorporated into the campaign—for example, a unique code, telephone number or personal URL. Test the tracking works before sending out any material and make sure you regularly review the response.

The Perfect Mailshot from The Direct Mail Company  

At the Direct Mail Company, we can craft the ideal mailshot for your business that looks both visually pleasing and engages with your audience. We aim to provide you with stress-free direct mail, allowing us to take control of your direct mail so that you can have confidence in a seamless service, with your mail printed, enclosed and delivered on time. Every time.

If you would like to find out more about how the Direct Mail Company can help you with your campaign, please contact us today on 0808 2533807 or email sales@thedirectmailcompany.co.uk for an enquiry.

A professional mailing house is your one-stop-shop for all your printing and mailing needs. They offer a professional and efficient service which is beneficial to businesses of all kinds, no matter how big or small.

In this article, we tell you everything you need to know about using a professional mailing house and why your business should try outsourcing to a professional mailing house.

What is a Professional Mailing House?

As mentioned, a mailing house is often seen as your one-stop-shop because they look after print, mail and postage related services. This allows businesses to take advantage of fully outsourced solutions.

Professional mailing houses boast services such as personalised mail and transactional direct mail, along with various printing finishes.

What are the Benefits of using a Professional Mailing House?

 There are many benefits to using a mailing house with dedicated direct mail services; we’ve listed the top 5 advantages.

More Time-effective

The most important benefit is time. Outsourcing work to a mailing house is more time effective, particularly for larger businesses. Preparing, printing and packaging your direct mail is time-consuming especially if you don’t have the spare hours and as all good business owners know, time is money!

If you plan on producing your direct mail in-house, you need staff to do so. You may need to employ more staff and train them, which is time-consuming. Whereas, if you pay a fee to a mailing house, they employ individuals with the knowledge and expertise to handle the marketing campaign efficiently.

Lower Bulk Postage Rate

Mail houses generally offer lower postage costs for the UK and international direct mail. By using the services of a professional mailing house, you can benefit from discounted rates for direct mail, packets, parcels, catalogues, leaflets and brochures.

Whether you’re looking for the best bulk postage rates for a one-off job or regular, daily mailings outsourcing to the mailing house will be the most cost-effective solution.

More Cost-effective

Outsourcing the work to a mailing house is the most cost-effective solution. For example, if you were to produce your mail in the house you would need to hire staff, pay them a salary and provide them with other employee benefits. Whereas, by outsourcing the work, you will need to pay a monthly fee for the services you require.

Experts in the Industry

Another benefit of outsourcing to a mailing house is that your direct mail marketing campaign is produced faster when created by those specialising in the industry. The employees working in a professional mailing house will all have expert knowledge of the mailing industry.  Therefore, they will be able to find the best rates and services to help save you money. 

A professional mailing house will help improve your direct mailing campaigns by providing you with helpful tips which they have picked up from working on other companies’ campaigns.

Flexible Contracts

Professional mailing houses usually offer flexible contracts. This means that you can use their services when you need to.

Benefits of an Integrated Approach

When outsourcing your work to a mailing house, you will benefit from integrating all of their requirements ‘under one roof’. An integrated approach to print, mail and postage brings a significant number of benefits to your business.

The Direct Mail Company A Professional Mailing House

Whether you are struggling to keep up with mailing tasks in-house or are simply looking for a more cost-effective solution, then contact The Direct Mail Company.

We are experts in advertising and transactional mail, offer printing services and can even provide you with bulk postage discounts. It doesn’t matter whether your business is a small start-up or a large corporation we can take on your work and meet your requirements.

If you would like to contact us for a free quotation or discuss how we can fulfil your mailing, please call us on 0808 2533 797 or emailsales@thedirectmailcompany.co.uk

Are you searching for a company to help you plan, create and mail a direct mail campaign?

We want to help make your selection process a little bit each.

Of course, we’d be honoured if you chose to work with us – The Direct Mail Company. But, we also wanted to share the qualities that you should look for in a great mailing house.

Experience and Expertise

One of the main reasons why you’re outsourcing your work is to enhance the entire print, mail and post-process a mailing house will provide an end to end service for this based on their experience and expertise they have developed over many years in the mailing house industry.

This experience is invaluable and is difficult for individuals in organisations to attain.  Mailing houses employ experienced staff in all related disciplines such as design, print and fulfilment experts, postage consultants/strategists with wrap around care provided by project and account managers.

Save Money

Another prime reason to outsource to a mailing house is to save money whilst retaining every other aspect of quality, dependability and reliability that customers would expect.

Working with a competitive mailing house which can offer you savings through bulk production, including bulk postage and lean, efficient systems and printers is a great opportunity to save money on print costs.

You can save money on your postage by working with a mailing house; you can take advantage and achieve substantial savings on local and international postage through deals that mailing houses have with a variety of mailing carriers.

Access to the Latest Equipment

All top-quality mailing houses will continually invest in the latest equipment. As the world of print and mailing is constantly evolving, there are continuously breakthroughs in technology.

All mailing houses need to keep up with the latest technology and plan investments in new print and mailing equipment accordingly. This continual approach will lead to innovative mailing solutions which are available at competitive prices from mailing houses.

Save Time

Time is precious to any business and as all good business owners know time is money, so saving time is always incredibly valuable. Outsourcing to a mailing house means all organisations can focus on their own jobs which will bring its own rewards and leave the mailing house with all its expertise to deliver print, mail and postage job on time with the minimum of effort.

Improved and Enhanced Data 

There can be consequences using poor quality data for your mailing campaigns such as falling foul of data protection laws, mailing went aways, mailing deceased people, sending duplicate mailings and using corrupted records etc. Outsourcing to a top-quality mailing house will remove these data errors through a range of in-house data checks as well as cleansing external data with tools.

High-Quality Fulfilment

Most organisations that run their direct mail campaign in the house can struggle to manage some/all aspects of the mail fulfilment process. There are many stages to mail fulfilment, for example, preparation, collation, folding, closing, bundling and packaging etc. Outsourcing fulfilment saves customer considerable time and effort, especially as to automate the fulfilment process it requires heavy investment in print and mailing technology as well as process expertise.

Working With The Direct Mail Company as Your Mailing House  

At The Direct Mail Company, we take quality and customer service very seriously and deliver all these qualities. We aim to provide you with stress-free direct mail, allowing us to take control of your direct mail so that you can have confidence in a seamless service, with your mail printed, enclosed and delivered on time. Every time.

If you would like to find out more about how the Direct Mail Company can help you with your campaign, please contact us today on 0808 2533807 or emailsales@thedirectmailcompany.co.uk for an enquiry.

Here are 22 benefits of our cheap bulk postage rates:

Overview:

This blog about our cheap bulk postage rates can help any businesses that send high volumes of mail that are enclosed by hand or even using small enclosing machines, as the costs can mount up quickly without realising.

For example, paper, envelopes other supplies will not be purchased in bulk, and when labour and postage are added, it can be quite costly.

Here at The Direct Mail Company, we provide complete fulfilment, whether it is for 500 invoices or 500,000 letters. Still, we do appreciate that many businesses like to complete fulfilment in the house for various reasons.

This is where you can take advantage of our cheap bulk postage rates.

How does it work?

Once you know the total volume, size and weight of your postage, you can call us or email sales@newdmc.flywheelsites.com for a price and possible collection date. We then collect the mail from you on an agreed date, then post on the agreed service. Below are 22 facts and benefits of using a mailing house for your bulk postage needs.

1.  UK wide collections

We can collect your mail from any UK address and mail in the UK and Internationally. We use a range of postal providers so we can get you the best rates.

2. Low minimum collection volume

Our minimum collection volume is just 250 items. This gives us enough in the job for us to benefit from your business but also gives you substantial savings when comparing to franking and stamp prices.

3. Discounts

Due to the high volume of mail that we send at our Wakefield-based mailing house, not far from Leeds, we get some of the lowest prices available in the mailing industry. The more we mail, the cheaper our prices are, and we are currently at the lowest prices possible.

4. Let us do the work

Many companies have to take bulk mailings to their local post office or depot as a business-post is for up to 50 items usually. Our drivers will come to your business to collect the mail, so all you have to do is get the post ready, and we will do the rest.

5. Reduce billing complexity

If your bulk postage mailings are ad-hoc, you can get an accurate forecast when mailing separate to your normal mailing account.

6. Speed

We are extremely experienced with bulk postage, so when your mail lands at our depot, we know exactly what to do with it in super quick time. Whether you are sending 250 or 10,000 items, with our cheap bulk postage rates, you will be sure to save both time and money.

7. Full-service capabilities

If at any stage you decide that you would like us to complete your direct mail fulfilment in-house then we will be ready to take this work onboard for you. Additionally, if you have been sending your first few mailings with us, we will know what you are sending and can get started immediately.

8. Account Managing

Any company that uses us for our cheap bulk postage rates will get a dedicated account manager that will help you make your collections as easy as possible. This includes booking collections in for next day or posts dated collections.

9. Storage

If you have a mailing campaign that you wish to send periodically, you can use The Direct Mail Company to store your mailings of which we will send as and when you wish. With monthly invoicing, this can be a refreshing solution for many businesses.

10. Pre-Sort Mailings

Sometimes we may be able to pre-sort your mailings so that you may be able to get further discounts on your cheap bulk postage rates. We can pre-sort the mailing for Royal Mail so we can get discounts as they do less work when we hand over the mail.

11. No stamp and envelope licking

Yes, that’s right, your staff will no longer have to lick all of those envelopes and stamps and go home with a funny taste in their mouth!

12. Address Cleansing

We can work with you to ensure that your data files are cleansed and also adhere to the Mail Preference Service or MPS. This is for people who have chosen not to receive mail from unsolicited sources. We can also work with data files to append data. Here if you have certain parts of a recipient’s address, but require the full address, we can append the remainder to the records. This ensures that you get the most from our cheap bulk postages rates and send mail that will land.

13. Online booking

If you are a regular bulk mailing customer, then we can set you up an online ordering system where you can book your own collections in with us. We give you a unique URL so that you can log in and book collections in up to a year in advance. Contact us for further information.

14. Full online ordering system

If you wish to let us do the complete fulfilment of your advertising or transactional mailings, we can set up an online ordering system where you will see set products along with agreed prices with your account manager. You can create as many mailings as you wish each week and even pay using our secure Paypal gateway unless a credit account has been created.

15. White label solutions

If you are an agency or PR company, you might want to offer our services to your clients but with no mention of our name. That’s fine; we never brand our mailings so every mailing will look like it has come straight from you, the sender. We offer savings when hitting different volumes for both cheap bulk postage rates and complete direct mail fulfilment.

16. Latest technology

Here at The Direct Mail Company, we use the latest technology and machinery so you can be sure that you bulk postage is processed using fast machine-readable scanners. We can process standard letters right through to e-commerce bulk postage mailings and fulfilment.

17. E-Commerce bulk postage

Our e-commerce bulk postage rates are some of the lowest you will find. Due to the huge volume of direct mail we process, whether that is letters, packets or parcels, we are sure to have the cheapest bulk postage rates. We can fulfil orders for e-commerce stores, or if you fulfil in-house, then we can arrange daily postal collections from your specified location/s.

18. Bulk parcels 

If you regularly send high volumes of parcels, then we are sure to be able to save you money with our cheap bulk postage rates for parcels. We offer a range of services with this product such as labelling and presorting mail which is the two most popular options. Many Amazon and eBay sellers use our bulk parcels postage services as we are much cheaper than the usual go-to postal suppliers.

19. Passion

We are passionate about direct mail at every single step of the process, whether this is sorting data into a file that is the tidy and postal ready or calculating return on investment (ROI) for an advertising mailing. We drive only the best mailings that pass our high standard quality checks before leaving our depot and passed to Royal Mail.

20. Experience

We mail millions of bulk mail per year so you can be sure that our processes are streamlined to offer secure and fast turnaround mailings, sometimes the same day depending on capacity. Our systems are powerful, fast and efficient so we can turn proofs around quickly for clients.

21. Secure FTP file transfer

When our clients send files to us, we advise using our secure file transfer process (SFTP) so that your data and files get to us without any possible intersection. This provides data integrity for both our clients and the recipients on the mailing lists – something that many mailing houses don’t always comply with!

22. We are excellent!

Many times our existing customers have told us that we are excellent, efficient, and mail on time. We are proud of this huge achievement so let us take the work out of your next mailing and give us a try – you won’t be disappointed.

So there you have it, 22 reasons, facts and benefits of using The Direct Mail Company for you next mailing and utilising our cheap bulk postage rates to save revenue, time and costs.

If you wish to get a free quotation from us or discuss how we can fulfil your mailing, please call us on 0808 2533 797 or email sales@thedirectmailcompany.co.uk

Direct mail is used for lots of different purposes, like product promotion and proof of transactions, but it is also the perfect tool for business to business lead generation.

The importance of using integrated marketing

The most successful businesses generate leads from several sources instead of just using one channel of media. Therefore, it’s very important to take an integrated approach when it comes to your lead generation and marketing strategies to maximise the number of people that you’ll appeal to.

A survey found that when they asked businesses how many marketing channels they were using, 40% of the businesses used 5-7 channels, so if you’re still only using a basis of one or two channels, you may find that you fall behind your competition.

B2B lead generation using Direct Mail

There have been reports that an increasing amount of companies are either planning to incorporate B2B direct mail into their current marketing campaigns or already have done so and found it to be a big success. The chief marketing officer of Salesfusion shared that her company find a 10 % to 15% conversion rate with using B2B direct mail within their campaigns.

With the average open rates of emails only being around 20% and their click-through rates being a tiny 2%, the conversion rate of B2B direct mail is extremely high. Furthermore, it was also found in 2012 that direct mails response rate for both B2B and B2C was 4.4% for physical mailings and only 0.12% for emails.

Despite emails not costing much to produce, their cost per lead is around £3 more per lead than it costs for direct mail. You can see that the statistics favour the use of direct mail with B2B generation, these stats would be very useful to use with a B2B audience.

Top Tips for B2B Mailshots

By using a traditional physical mailshot, you automatically stand out from your competitors as the rise in popularity of email marketing and social media advertising has made the online space very crowded. Direct mail allows you to be far more inventive in ways that aren’t so easy for other platforms to achieve, which will help to generate more leads.

You could consider improving your envelopes by using unique images or shapes, foil printing or trying to engage a business’s other senses aside from just sight.

Businesses receive hundreds of cold and basic emails every day, so the likelihood of them being read and acknowledged is extremely low. However, physical mail is the perfect way to stand out amongst all the hundreds of other marketing materials that businesses are used to receiving by now.

If you would like to find out more about how the Direct Mail Company can help you with your B2B lead generation direct mail, please contact us today for an enquiry  sales@thedirectmailcompany.co.uk or call 0808 2533807.