A professional mailing house is your one-stop-shop for all your printing and mailing needs. They offer a professional and efficient service which is beneficial to businesses of all kinds, no matter how big or small.
In this article, we tell you everything you need to know about using a professional mailing house and why your business should try outsourcing to a professional mailing house.
What is a Professional Mailing House?
As mentioned, a mailing house is often seen as your one-stop-shop because they look after print, mail and postage related services. This allows businesses to take advantage of fully outsourced solutions.
Professional mailing houses boast services such as personalised mail and transactional direct mail, along with various printing finishes.
What are the Benefits of using a Professional Mailing House?
There are many benefits to using a mailing house with dedicated direct mail services; we’ve listed the top 5 advantages.
More Time-effective
The most important benefit is time. Outsourcing work to a mailing house is more time effective, particularly for larger businesses. Preparing, printing and packaging your direct mail is time-consuming especially if you don’t have the spare hours and as all good business owners know, time is money!
If you plan on producing your direct mail in-house, you need staff to do so. You may need to employ more staff and train them, which is time-consuming. Whereas, if you pay a fee to a mailing house, they employ individuals with the knowledge and expertise to handle the marketing campaign efficiently.
Lower Bulk Postage Rate
Mail houses generally offer lower postage costs for the UK and international direct mail. By using the services of a professional mailing house, you can benefit from discounted rates for direct mail, packets, parcels, catalogues, leaflets and brochures.
Whether you’re looking for the best bulk postage rates for a one-off job or regular, daily mailings outsourcing to the mailing house will be the most cost-effective solution.
More Cost-effective
Outsourcing the work to a mailing house is the most cost-effective solution. For example, if you were to produce your mail in the house you would need to hire staff, pay them a salary and provide them with other employee benefits. Whereas, by outsourcing the work, you will need to pay a monthly fee for the services you require.
Experts in the Industry
Another benefit of outsourcing to a mailing house is that your direct mail marketing campaign is produced faster when created by those specialising in the industry. The employees working in a professional mailing house will all have expert knowledge of the mailing industry. Therefore, they will be able to find the best rates and services to help save you money.
A professional mailing house will help improve your direct mailing campaigns by providing you with helpful tips which they have picked up from working on other companies’ campaigns.
Flexible Contracts
Professional mailing houses usually offer flexible contracts. This means that you can use their services when you need to.
Benefits of an Integrated Approach
When outsourcing your work to a mailing house, you will benefit from integrating all of their requirements ‘under one roof’. An integrated approach to print, mail and postage brings a significant number of benefits to your business.
The Direct Mail Company A Professional Mailing House
Whether you are struggling to keep up with mailing tasks in-house or are simply looking for a more cost-effective solution, then contact The Direct Mail Company.
We are experts in advertising and transactional mail, offer printing services and can even provide you with bulk postage discounts. It doesn’t matter whether your business is a small start-up or a large corporation we can take on your work and meet your requirements.
