How To Improve Direct Mail Response Rates

Direct mail campaigns are one of the most effective ways to engage with consumers.

When investing in a direct mail campaign, you want to do everything you can to increase your response rate and maximise the ROI.

In this article, we highlight 8 tips to improve your direct mail response rates.

How To Improve Direct Mail Response Rates?

Are you looking for ways to increase your response rates from your direct mail campaigns?

We have put together a useful list of the 8 top tips to improve your direct mail response rates.

8 Tips To Improve Your Direct Mail Response Rates

Here are The Direct Mail Company’s 8 tips to improve your direct mail response rates:

1. Cleanse and Segment your Mailing List –  Data cleansing is vital for successful direct mail. Cleansing your data ensure it is the best it can be. The better the data, the easier it will be to reach your audience and maximise your return on investment. Looking at your database and segmenting your mailing list into groups is a great way to increase response rates for direct mail. It means you can send out direct mail to relevant recipients which is more likely to generate a response.
2. Personalise the Mail – Sending a personalised direct mail campaign will increase response rates by over 30%! The simplest form of personalisation is addressing the direct mail to the recipient. However, you can include personalised content, for example, product recommendations based on buying habits. This will make the recipient feel more valued and are more likely to respond.
3. Use a Professional Design – The direct mail campaign you send out is a representation of your business. Ensure the design of your campaign is professional, which will entice the recipient to open and read the mailshot.
4. Define a Clear Offer and Call to Action – You need to decide what you want your mailshot to achieve. Once you’ve decided on your goal, you need to align this with your offer and call to action. For example, if you want to increase sales, then you might decide to include a discount code to use on your website or in-store, which will encourage customers to purchase from you.
5. Tell the Recipient What they Want to Know – Make sure your marketing message is clear and to the point. If the recipient is taking the time to read your message, you need to tell them what they want to know.
6. Integrate your Direct Mail into a Bigger Marketing Campaign – Integrating your direct mail campaign with other marketing activities can significantly improve your response rate.
7. Be Original – Make sure your direct mail campaign is unique and stands out from the crowd. If your mailshot stands out from the rest of the post on the recipient’s mailbox, then they are likely to open your item.
8. Send Follow-up Direct Mail Pieces

The Direct Mail Company – A Professional Mailing House

The Direct Mail Company is a professional mailing house based in Wakefield, West Yorkshire.

We offer a wide variety of direct mail solutions and services to small and large UK and International clients. Our services include printing services, mail fulfilment and bulk postage rates.

When taking advantage of our bulk postage rates, we make sure we get you the cheapest postage rates for your UK and International mailings. When sending direct mail the single biggest area, you can save money is on postage.

Due to the high volume of mail, we send out each we get the lowest possible rates on bulk postage using DSA providers including Whistl, Citipost and UKMail.

These companies complete the sortation for Royal Mail, meaning they have no sortation work to complete. This is how we can access lower postage rates.

For more information on our direct mail services, please call us on 0808 156 0115 or email sales@thedirectmailcompany.co.uk with your request.